Dairygold and ROTHCO Make a Minute for The Good Stuff with Micro-Volunteering

Dairygold and ROTHCO Make a Minute for The Good Stuff with Micro-Volunteering

In the next iteration of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency ROTHCO (part of the Accenture Interactive group) launch ‘Micro-Volunteering’, an omni-channel campaign, providing the Irish public a way to contribute to good causes around their busy day-to-day lives. Executive Creative Director at ROTHCO, Alan Kelly comments: “Dairygold have been […]

UK Ad Viewability hits 18-Month High as Industry efforts yield Fruit

UK Ad Viewability hits 18-Month High as Industry efforts yield Fruit

Two consecutive increases in ad viewability over the past two quarters have seen the well watched surge to an 18-month high, driven by the demand on publishers from agency groups to place a higher percentage of ad surface areas in view. The findings are contained in the latest quarterly update from ad verification specialists Meetrics which found that in […]

Samsung and Guns or Knives Transform Iconic Bridge into Playable Harp for Spectacular Activation

Samsung and Guns or Knives Transform Iconic Bridge into Playable Harp for Spectacular Activation

To launch its new flagship model Galaxy Note 8, Samsung teamed up with creative agency Guns or Knives to create a spectacular, one-of-a-kind activation, ‘Do Bigger Things’. Samsung continues to push the boundaries of the category with its latest highly-anticipated handset: with more RAM than many laptops, Galaxy Note 8 is the technology giant’s most […]

Doro unveils 8040 smartphone for seniors

Doro unveils 8040 smartphone for seniors

Doro has taken the wraps off the 8040 smartphone. It will be available in the UK and Ireland in November with selected partners. The device has a host of features catered to seniors such as loud and clear sound, adjustable text size and an assistance button. Family and friends can access the 8040 through web […]