IPONWEB’s new service to help media buyers combat programmatic’s shift to first price auctions

IPONWEB’s new service to help media buyers combat programmatic’s shift to first price auctions

Google’s shift to first price auctions creates more transparency for media buyers and sellers – but financial risk for advertisers or tech platforms that aren’t yet prepared to bid in a first-price environment.  IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively in the first-price world. Buy side partners currently […]

IPONWEB hires Moritz Wuttke to build on programmatic TV potential

IPONWEB hires Moritz Wuttke to build on programmatic TV potential

IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz Wuttke as Senior Vice President, Commercial for its newly-created TV Solutions Group. In this role, Wuttke will be responsible for developing, leading, and managing all TV commercial opportunities globally and will partner with internal […]

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.   Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]