AppLift Launch DataLift 360, first platform to unify app advertising across the entire app lifecycle

By on    Apps, Features, Innovation, Latest, Marketing  

AppLift Launch DataLift 360, first platform to unify app advertising across the entire app lifecycle

AppLift — a mobile ad tech company — officially announced DataLift 360, which is hailed as the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention. According to a company statement, DataLift 360 enables mobile marketers to access and target desired users through seamless and unified connections […]

IAB: 10% of UK mobile users are blocking ads

By on    Features, Latest, Marketing, News, Reports  

IAB: 10% of UK mobile users are blocking ads

One-in-ten UK mobile users are blocking ads according to the IAB, which has launched a study that further advises advertisers on how best to communicate with consumers on such devices. The study, conducted by Differentology, also attempts to advise marketers on how they can produce ads that better resonate with mobile users in a report […]