IAB sees blockchain as a ‘natural fit’ for digital video advertising

IAB sees blockchain as a ‘natural fit’ for digital video advertising

The Internet Advertising Bureau (IAB) has released a white paper stating that blockchain technology is a “natural fit” for the video advertising supply chain, saying that it sees strong use cases for blockchain in digital video advertising. IAB acknowledged that cryptocurrencies have generated a lot of hype around the tech, but concluded that blockchain could […]

IAB survey demonstrates the negative impact of advertising on the mobile experience

IAB survey demonstrates the negative impact of advertising on the mobile experience

Surveying 3,600 mobile users from 18 countries spanning North and South America, Europe, Asia and Africa, the Internet Advertising Bureau’s (IAB) ‘Always On – A Global Perspective of Mobile Consumer Experience’ study reveals how mobile advertising is having an adverse effect on many people’s day-to-day experiences on their mobile phones. The research illustrates that consumer […]

Unilever look to programmatic display ads as they “generate £1.47 for every pound spent”

Unilever look to programmatic display ads as they “generate £1.47 for every pound spent”

Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]