Sony Pictures turns to 360-degree ads to promote Escape Room movie

Sony Pictures turns to 360-degree ads to promote Escape Room movie

Sony Pictures has launched an interactive 360-degree ad campaign for its new film Escape Room, in collaboration with a VR/AR ad platform OmniVirt, and creative agencies, Pretty Big Monster and Stradella Road.  The film, which opened on January 4, broke through with thriller audiences across the country its opening weekend taking the number 2 spot at the […]

Nucco Brain teams with COLORWAVE to release ‘So Called’: An interactive music video and endless runner game

Nucco Brain teams with COLORWAVE to release ‘So Called’: An interactive music video and endless runner game

Storytelling studio Nucco Brain has collaborated with German indie rock outfit COLORWAVE to create a fully playable interactive music video for their new single ‘So Called’, set in a surreal post-apocalyptic world. ‘So Called’ is a manifestation of Nucco Brain’s passion for pushing the boundaries of innovation and technology; created not for branding or marketing […]

AKA teams with the Royal Shakespeare Company to launch #BeMoreMatilda campaign

AKA teams with the Royal Shakespeare Company to launch #BeMoreMatilda campaign

The AKA marketing agency, which focuses on the arts, culture and entertainment markets, has partnered with the Royal Shakespeare Company to launch the #BeMoreMatilda campaign, promoting RSC’s winter production of Matilda The Musical. The campaign includes a collaboration with Capco, Covent Garden’s management team, to install a giant replica of Miss Trunchbull’s chair in the Covent Garden’s shopping plaza. The […]

Dare launches platform that transforms offices into handbell choirs

Dare launches platform that transforms offices into handbell choirs

Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. Visitors to thisisxmas.com are encouraged to group together with friends and colleagues to form a handbell choir, using nothing but their phones. The experience ‘transforms’ your phone into a handbell […]

Rabbit Hole teams with Coldplay to launch interactive digital timeline celebrating the band’s 20-year history

Rabbit Hole teams with Coldplay to launch interactive digital timeline celebrating the band’s 20-year history

Following the recent announcement of Coldplay’s new career-spanning documentary film, ‘A Head Full Of Dreams’, design & brand consultants Rabbit Hole are unveiling a re-launch of the globally-renowned band’s interactive digital timeline, which charts Coldplay’s rise to fame, from humble beginnings in London in 1998, to their current status as one of the world’s biggest […]

IAB study proves mobile video interactive shoppable ads drive direct relationships between consumers and brands

IAB study proves mobile video interactive shoppable ads drive direct relationships between consumers and brands

Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get […]

AdColony launches interactive video ads platform in the Middle East

AdColony launches interactive video ads platform in the Middle East

Mobile advertising platform, AdColony, has partnered with Unilever to run interactive mobile video campaigns for the first time in the Middle East. For the first time in digital advertising, the company claims, Aurora gives brands the chance to measure the attention of the users. Since users are engaging with the video while the video is […]

The Macallan Unveils Immersive Distillery Experience

The Macallan Unveils Immersive Distillery Experience

The Macallan has unveiled its iconic and unprecedented new distillery and visitor experience, after 6 years and $186 million in the making. Solidifying its position as the luxury single malt, the brand also needed to spread mass awareness about its opening to drive interest and traffic to this whisky mecca as a true destination. To do this, The […]

Harry Potter: Hogwarts Mystery welcomes in-game pets

Harry Potter: Hogwarts Mystery welcomes in-game pets

Harry Potter: Hogwarts Mystery is the first mobile game where players can create their own character and experience life as a Hogwarts student. In the narrative adventure with RPG elements, players will create a personalised student avatar, attend classes, learn magical skills, and form friendships or rivalries with other students. In the game, players make […]

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