Snapchat launches AR face filters for playing games with friends

Snapchat launches AR face filters for playing games with friends

 Snapchat has introduced a range of new lenses that give users the opportunity to play augmented reality (AR) games with their friends on the app. With Snappables, Snapchatters use touch, motion, and facial expressions to take part in the interactive games. Some of the games give users the chance to challenge their friends and […]

Diageo VR experience brings the reality of binge drinking to life

Diageo VR experience brings the reality of binge drinking to life

 Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking. ‘Decisions: Party’s Over’ takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 […]

Oath begins international rollout of new mobile ad experiences

Oath begins international rollout of new mobile ad experiences

Verizon subsidiary Oath has begun rolling out four new ad formats, which were initially announced back in December 2017, with a focus on augmented reality (AR), native advertising, and social. The AR mobile ad unit has been designed by Oath’s Ryot team and is powered by Yahoo Gemini. It enables consumers to click to access […]

Times Internet launches ‘BrainBaazi’, an interactive live mobile trivia show in India

Times Internet launches ‘BrainBaazi’, an interactive live mobile trivia show in India

Times Internet, India’s largest digital products company, has launched its interactive live gaming and entertainment show – ‘BrainBaazi‘. The show follows on the heels of Times Internet’s digital strategy and reimagines live video entertainment. Audience participation is facilitated through a downloadable app, currently made available on the Play Store for android devices. “At Times Internet, […]

Social Media Star Cameron Dallas Launches Interactive Mobile Story on Episode

Social Media Star Cameron Dallas Launches Interactive Mobile Story on Episode

Episode, one of the world’s largest mobile storytelling network, launched Cameron Dallas: Started with a Lie, an original interactive mobile story in collaboration with entrepreneur and influencer Cameron Dallas. In a thrilling tale of love, heartbreak, and mystery, Cameron Dallas: Started with a Lie invites fans to star opposite their favourite celebrity. “As an entrepreneur, […]

YOOX Releases New Interactive Shoppable Video Campaign in Collaboration with Google

YOOX Releases New Interactive Shoppable Video Campaign in Collaboration with Google

YOOX, which has always been at the forefront of e-fashion, has teamed up with Google to develop an innovative and groundbreaking interactive ADV format, creating for YouTube the world’s most exclusive collection. YOOX is a virtual wardrobe of wonders and treasure, and the intention was to offer customers a selection of the most covetable fashion […]

JWT India & The Hindu Newspaper create a mobile app to change the view of Bangalore

JWT India & The Hindu Newspaper create a mobile app to change the view of Bangalore

The Hindu Newspaper in India wanted to awaken every citizen, who is also a potential reader of the Newspaper, by demonstrating the two sides of the city of Bangalore like never before. One blessed by mother nature with a thousand lakes and evergreen gardens. The other cursed and torn apart by the woes of human […]