Just 25% of Instagram influencers are compliant with FTC rules, according to Inkifi

Just 25% of Instagram influencers are compliant with FTC rules, according to Inkifi

While 71.5% of Instagram influencers attempted to disclose their relationships with sponsors, only 25% did so in a way that complies with guidelines from the U.S. Federal Trade Commission, according to a study by Inkifi. Health and fitness influencers were the worst at posting sponsorship notices, with only 60% attempting to disclose and just 16% […]

Snap targets Instagram advertisers with free ads on Snapchat

Snap targets Instagram advertisers with free ads on Snapchat

Snap wants to attract new advertisers — specifically, it wants to attract advertisers who are spending money with its biggest competitor, Instagram. To lure them over, Snap is reaching out to those advertisers that are buying vertical video ads on Instagram and other competitors, and offering them free advertising credits to give Snapchat a try. […]

Instagram entices brands with new shopping-enabled ads

Instagram entices brands with new shopping-enabled ads

Instagram has further commercialised its service with the launch of all new shopping-enabled adverts designed to lure more brands into setting up shop on the photo and video-sharing site. The Facebook-owned platform has already begun mashing together videos and product catalogues to enable members to purchase depicted products without the need to leave the Instagram […]

Instagram launches Carousel Ads in Stories

Instagram launches Carousel Ads in Stories

If you don’t like seeing ads in Instagram Stories, you’re not going to like the announcement the Facebook-owned company has made. Instagram has introduced an update to Stories ads which will enable publishers to utilize the Carousel ad format to publish up to three pieces of content in a Stories ad. Instagram previously allowed them […]

Instagram now allows businesses to schedule their posts

Instagram now allows businesses to schedule their posts

Instagram has finally introduced the ability to schedule posts on its platform – though the feature only works for photos, is only available through third-party social media management platforms, and is only available for business profiles for the time being. The introduction of scheduling through third parties means businesses will have to pay for the […]

Clinch for Facebook enables marketers to personalize videos

Clinch for Facebook enables marketers to personalize videos

Creative technology company Clinch has announced the launch of ‘Clinch for Facebook’, a video personalization engine built specifically for the social network, as well as for Instagram. Clinch for Facebook allows for rapid A/B testing of creatives and generates personalized campaigns at scale (both video and display) using unique Facebook formats such as Canvas, Collections and Instagram Stories. […]

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