Vertical video ads are coming to YouTube

Vertical video ads are coming to YouTube

YouTube is embracing vertical video ads to let brands “provide a more seamless mobile experience” for viewers, it revealed at DMEXCO on September 12 where it also revealed plans to sell advertisers video ads based on users’ personalised home feeds. Advertisers can now snap up slots that fill up a users’ screen when they’re viewing […]

Global use of #ad on Instagram grows by 44% in first half of 2018, according to Buzzoole

Global use of #ad on Instagram grows by 44%  in first half of 2018, according to Buzzoole

Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]

Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Tommy’s and Mindshare harness social media noise to challenge silence around baby loss and connect bereaved parents

Today, Mindshare, part of WPP, and Tommy’s, a charity funding research into baby loss, launch a campaign to challenge the cultural silence around the issue using one of the loudest tools at our disposal: social media.  At a time when we are more connected than ever before, there remains a deafening silence around baby loss […]

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Bacardí are becoming well recognised for their music-centric entertainment by consistently creating content and experiences that push people to “Do What Moves You.” Their latest summer campaign activation, following on the heels of their playful “Dance Floor” film, is no different. “Live Moves”, debuts as the first music video directed in real-time entirely by fans […]

Instagram rolls out video chat along with other new features

Instagram rolls out video chat along with other new features

Instagram has rolled out video chat, giving users the chance to be part of up to four-person video calls via the app’s ‘Direct’ private messaging feature. With video chat, Instagram users can communicate with their friends via video without a phone number across both iOS and Android. The feature can be accessed through any message […]

Instagram launches its latest emoji slider feature

Instagram launches its latest emoji slider feature

Facebook-owned photo sharing platform Instagram has launched a new variation of its popular poll sticker for use in its Stories feature: the emoji slider. The new sticker lets people ask and answer questions with an animated emoji that is designed to give polls more emotional context and allow for more meaningful feedback. Polling has proved […]

Burger King polled Instagram fans to crowdsource the ‘InstaWhopper’

Burger King polled Instagram fans to crowdsource the ‘InstaWhopper’

 Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]

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