NEON’s GoT Snapchat Lens from Mango Comms and DDB NZ Hits Instagram Industry Standards

NEON’s GoT Snapchat Lens from Mango Comms and DDB NZ Hits Instagram Industry Standards

When the latest series of HBO’s Game of Thrones launched globally, NEON marked the release with a New Zealand-wide Snapchat lens, created by Mango Communications and DDB New Zealand, allowing fans to turn themselves into an ice-breathing White Walker. Mango was charged with generating hype ahead of the season premiere and public launch of the lens […]

Heinz Brazil’s Clever Instagram Campaign By Africa Lets You Eat Delicious Posts

Heinz Brazil’s Clever Instagram Campaign By Africa Lets You Eat Delicious Posts

If you’re into Instagram food porn, you’ll know how hungry you can get by just looking at people’s mouthwatering posts. So, in Brazil, Heinz capitalised on this by enabling Instagram users to actually eat the delicious food posts they were drooling over. The so-called “Irresistible Posts” campaign, created by ad agency Africa with the support […]

Millennials are leaving Snapchat for Instagram – Teenagers, not so much

Millennials are leaving Snapchat for Instagram – Teenagers, not so much

In the ongoing fight for millennial attention between social media apps Instagram and Snapchat, it would appear that Instagram is now slightly ahead. That’s according to a survey from online research company CivicScience among US millennials. The latest data found that 34% of millennials said they used Instagram daily, compared to just 28% on Snapchat. […]

Royal Caribbean seeks to crown four fame-hungry Millennials the ‘World’s Most Adventurous Squad’

Royal Caribbean seeks to crown four fame-hungry Millennials the ‘World’s Most Adventurous Squad’

Royal Caribbean International, the self-proclaimed world’s most adventurous cruise line, is on the lookout for the “World’s Most Adventurous Squad.” The #AdventureSquad social media contest will challenge explorers and aspiring Instagram stars to act on their wanderlust and prove that their adventurousness is off the charts. In the end, one group of up to four […]

Lovely Leading Ladies in Mobile

Lovely Leading Ladies in Mobile

March 8th is not just another day in March, it is International Women’s Day. A day we commemorate and celebrate the amazing work women do. At Lovely Mobile News, we believe women should be recognized for their amazing contributions all day, every day! Mobile Marketing is kind of our jam, so we wanted to specifically […]

Instagram Introduces Disappearing Pics and Live Video

Instagram Introduces Disappearing Pics and Live Video

Instagram has added two new features, pushing it even closer to Snapchat by introducing disappearing photos and videos. It’s an add-on to Instagram Direct, the app’s direct messaging function. Users will have the option of sending photos and videos taken with the in-app camera which are deleted after two views. If the recipient replays the […]

Instagram will now let creators add URL links, tag friends and create Boomerangs in Stories

Instagram will now let creators add URL links, tag friends and create Boomerangs in Stories

Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch. Starting November 10, the company will let creators add URL links to their stories that viewers can navigate to without leaving Instagram, add the ability for users to be “@ mentioned” in someone’s story, and […]

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