Shazam for iOS offers Instagram Story integration in latest update

Shazam for iOS offers Instagram Story integration in latest update

The iOS version of Shazam, the music identification app acquired by Apple in December 2017 for $400m, has been updated to version 12.3, and now integrates with Facebook-owned Instagram, enabling users to share songs they discover on Instagram Stories. The update is the second major update to the app since Apple completed its acquisition of Shazam, […]

Shopping in Instagram Stories now available for BigCommerce Customers

Shopping in Instagram Stories now available for BigCommerce Customers

BigCommerce, the leading eCommerce platform for fast-growing and established brands, announced that its customer will be able to upload ‘shoppable’ Instagram stories. Brands can now tag products within their Instagram stories, meaning viewers can click on the products and go directly to the brands store to purchase the item. Providing even more organic opportunities to push traffic […]

Mother helps NYPL turn Instagram into an e-reader with Instanovels launch

Mother helps NYPL turn Instagram into an e-reader with Instanovels launch

 The New York Public Library (NYPL) has launched a new feature to its Instagram account: turning its Stories feature into a place to host actual stories. This feature, which NYPL has called ‘Instanovels’, shall include classic works starting with Lewis Carroll’s Alice in Wonderland, formatted for the mobile space with illustrations throughout to enhance […]

Buzzoole becomes first Influencer Marketing platform to introduce reporting on Instagram Stories

Buzzoole becomes first Influencer Marketing platform to introduce reporting on Instagram Stories

Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of a new integration with Instagram that will allow brands to monitor ‘stories-based’ Influencer Marketing campaigns. Instagram has recently reached one billion monthly users and rolled out its new video hub IGTV, stressing the importance of engaging with users using multiple formats. […]

Nando’s Singapore Creates #NOBEEFDAY for Trump-Kim Summit

Nando’s Singapore Creates #NOBEEFDAY for Trump-Kim Summit

Inspired by the monumental Trump-Kim Summit, Nando’s Singapore created #NOBEEFDAY, encouraging people to move past conflicts, end the beef and keep the “fire and fury” where it belongs – in our bellies. The initiative by TBWA\Singapore, which launched on social media and in-restaurant on June 10, also included a peace-loving engagement where customers are can […]

Facebook Stories to test ads as user count tops 150M

Facebook Stories to test ads as user count tops 150M

Facebook has announced that its Stories platform has 150 million daily active users, and that it’ll begin testing ads on Stories in the US, Mexico and Brazil. The video ads are 5 to 15 seconds long, and users have the option to skip them. Facebook can automatically reformat ads on the News Feed with borders […]

Burger King polled Instagram fans to crowdsource the ‘InstaWhopper’

Burger King polled Instagram fans to crowdsource the ‘InstaWhopper’

 Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]

Instagram adds video chat to its host of features

Instagram adds video chat to its host of features

Instagram is rolling out video chat in addition to a number of other new features. According to the Facebook-owned app, video chat will be available to users in the “coming weeks.” The feature, which will support both one-on-one and group chats, will also give users the option to minimize the video and continue the chat […]

Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix is taking a page from social networks with a new feature that will let users watch TV and movie previews in vertical-video orientation on their mobile phones. The 30-second mobile previews are presented in a slideshow format with circular thumbnails, very much like the presentation of Snapchat and Instagram Stories. As with the popular […]