Inskin Media makes strategic hires as it furthers its mission to maximise attention and impact in digital campaigns
Inskin Media makes strategic hires as it furthers its mission to maximise attention and impact in digital campaigns
Inskin Media makes strategic hires in APAC region as it doubles down on growth
Inskin Media makes strategic hires in APAC region as it doubles down on growth
Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce
A new partnership with Cavai, the world’s most advanced conversational advertising platform, provides unprecedented interactivity within Inskin’s ad formats
Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new and unique possibilities for in-ad interactivity and allow for engagement and product selection within the format itself. A leader in specialised, high-impact formats, Inskin delivers exponentially […]
First smartphone cam eye-tracking study proves high-impact ad formats drive much higher attention
New research from Inskin Media and Lumen has found that high-impact ad formats tailored for smartphones drive substantially higher attention (visual engagement) compared to standard mobile ad formats. This is the first study to use cutting-edge technology from Lumen Research, which enables eye-tracking using just the smartphone camera. Providing unique insight into mobile viewing behaviour, […]
Research shows consumers pay more attention to creatively consistent digital campaigns
A study from Inskin Media and Lumen Research has found that standard ad formats attract greater visual attention when they are creatively very similar to other digital formats within the campaign. The findings conclude that the traditional ‘matching luggage’ approach to creative execution is therefore key to maximising the impact of a brand’s ad spend. The research, […]
Research proves high-impact digital display ads generate an amplification effect for standard media
New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]
Inskin Media becomes first ad tech to receive the IAB “Gold Standard”
Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. The seal confirms that Inskin’s ad practices have met the Gold Standard’s three criteria: reducing ad fraud by implementing the […]
Only 5% think current digital ad research is adequate, according to Inskin Media and Research Now
Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality. The influence of the sales agenda of the company owning the research is seen as the biggest obstacle to producing good quality research – cited by 57% of the 220 industry professionals interviewed online by […]
Reader and publisher relationship has “catalytic” effect on ad effectiveness
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions […]
Inskin Media awarded JICWEBS anti ad-fraud seal
Inskin Media is among the first ten companies in the UK to receive the JICWEBS Seal of Compliance, as verified by independent auditor ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud. This adds to the JICWEBS Brand Safety Seal, which Inskin has held […]