Unilever, Universal and L’Oreal Make Use of AI Content Marketing Platform

Unilever, Universal and L’Oreal Make Use of AI Content Marketing Platform

AI Content marketing platform Codec has signed 14 new customers including Unilever, Universal Music and L’Oreal. Codec’s platform is said to enable marketers ‘to create better content by giving them an accurate prediction of what audiences care about before they plan’. It provides these marketers with visual insights, detailed views, an understanding of target audience data, […]

DelPlaya Unveil New Programmatic Advertising Private Market Designed to Improve Performance

DelPlaya Unveil New Programmatic Advertising Private Market Designed to Improve Performance

DelPlaya Media, a leading monetization platform for premium publishers, announced the release of the Rincon Private Market, the company’s innovative, new In-App and mobile web video and banner ad marketplace for select demand partners, including advertising agencies and their trading desks. DelPlaya launches the Rincon Private Market following nearly two years of research and development […]

Saavn Launch Programmatic Audio Ads for Mobile Devices in India

Saavn Launch Programmatic Audio Ads for Mobile Devices in India

Saavn announced the launch of programmatic audio advertising in India, the newest addition to Saavn’s extensive suite of advertising technology offerings. This groundbreaking new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimization, and reporting of audio ad inventory into a few simple steps. Major brands across India, including Saavn’s current base […]

Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax uses eye tracking study to provide digital ad effectiveness

Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]

YuMe Turns Mobile Advertising on its Axis with New Vertical Video Format

YuMe Turns Mobile Advertising on its Axis with New Vertical Video Format

YuMe, a leader in brand video advertising software and audience data, announced the availability of an immersive mobile vertical video ad format for brands and advertisers. YuMe’s new customizable vertical video ad format enables video ads to fit more naturally within the mobile experience as full-screen video that is viewed in portrait mode. One of […]

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

[KGVID]https://lovelymobile.news/wp-content/uploads/2016/12/FORD_SCREENENG.mp4[/KGVID] To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the […]

BBC eyes vertical ads to boost mobile monetization

BBC eyes vertical ads to boost mobile monetization

The BBC became the latest publisher to introduce vertical video to its news apps, both domestic and international. Already, the overseas version carries vertical advertising. For now, that consists of static ad interstitials between videos, but in the next few weeks vertical video ads will be introduced — but the format is not without its own […]

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