Pinterest launches influencer marketing program

Pinterest launches influencer marketing program

Pinterest has opened up its content marketing API to third-party influencer marketing platforms, making it easier for brands to work with influencers on the social network. The influencer marketing program has been launched with eight partners – including AspireIQ, HYPR, Influence.co, IZAEA, Klear, Mavrck, Obvious.ly, and Open Influence – which have all integrated the API […]

Billion Dollar Boy launches StoryTracker, the industry’s first AI-powered Instagram Story tracking tool

Billion Dollar Boy launches StoryTracker, the industry’s first AI-powered Instagram Story tracking tool

Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. With Instagram recently releasing figures showing that Stories now has […]

Global use of #ad on Instagram grows by 44% in first half of 2018, according to Buzzoole

Global use of #ad on Instagram grows by 44%  in first half of 2018, according to Buzzoole

Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]

Snapchat marries influencers and advertisers with ‘Storytellers’ functionality

Snapchat marries influencers and advertisers with ‘Storytellers’ functionality

Snapchat has further extended its monetisation strategy with the launch of ‘Snapchat Storytellers’; new functionality designed to increase the involvement of high-reach influencers with adverts in its Discover and Stories channels. The new tool aims to aid brands wishing to better utilise their presence on the medium by engaging with its most successful content creators, […]

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz launches ‘Recon’, first of its kind Influencer Intelligence tool

Qoruz, leading marketing technology firm, today announced the launch of its new influencer intelligence product, Recon. This latest addition to Qoruz’s product suite helps marketers get better insights into every influencer for their brand, competitor and the industry. Recon is currently available for Facebook, Instagram, Twitter and YouTube and will be available for other social […]

Buzzoole becomes first Influencer Marketing platform to introduce reporting on Instagram Stories

Buzzoole becomes first Influencer Marketing platform to introduce reporting on Instagram Stories

Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of a new integration with Instagram that will allow brands to monitor ‘stories-based’ Influencer Marketing campaigns. Instagram has recently reached one billion monthly users and rolled out its new video hub IGTV, stressing the importance of engaging with users using multiple formats. […]

BC Web Wise Partners with Qoruz to deliver data driven Influencer Marketing solutions

BC Web Wise Partners with Qoruz to deliver data driven Influencer Marketing solutions

In a bid to help brands maximize the impact of their influencer marketing efforts, BC Web Wise, leading digital marketing agency, has partnered with marketing technology company Qoruz. This partnership will give the BC Web Wise customers an integrated solution for their Influencer Marketing goals, powered by both the companies. BC Web Wise was founded […]

Unilever Presses Digital Influencers to Drop Bots and Fake Followers

Unilever Presses Digital Influencers to Drop Bots and Fake Followers

Unilever wants social-media influencers to give themselves an authenticity check. The big-spending advertiser behind such well-pitched products as Dove, Lipton’s tea and Hellman’s mayonnaise intends to announce June 18 that it will no longer work with influencers who buy followers – the coin of the realm in social media. “At Unilever, we believe influencers are an […]