Qoruz announces more effective crisis management with its new social monitor

Qoruz announces more effective crisis management with its new social monitor

Indian social intelligence firm, Qoruz, has launched a new offering in its influencer marketing suite. The newly launched social media tracker enables brands and their PR teams to identify and leverage social influencers during a crisis situation. In an increasingly social world where timely identification and mitigation of crisis is becoming more and more difficult for brands, Qoruz’s social […]

Qoruz Launches Social Media Campaign Tracker to Help Brands Measure Earned Media Performance

Qoruz Launches Social Media Campaign Tracker to Help Brands Measure Earned Media Performance

Qoruz, one of India’s leading influencer marketing intelligence platform, has announced the launch of its social campaign tracker. Focused on measuring user and influencer generated content and conversations during a brand campaign, this unique tracker helps brands monitor social media platforms for earned media content for specific keywords and ‘hashtags’. It also enables marketers discover […]

WhatsApp Reportedly Planning to Launch Mobile Payments Service in India

WhatsApp Reportedly Planning to Launch Mobile Payments Service in India

WhatsApp is reportedly working to launch P2P (person-to-person) payments within its messaging app, starting in India. According to The Ken, Facebook is currently looking for a head of digital transactions with knowledge of India’s biometric ID system Aadhaar, UPI (Unified Payments Interface), and BHIM, a cross-bank payment app launched in the country at the end of last year. […]

AdVoice Launches Telco Ad Network in India

AdVoice Launches Telco Ad Network in India

India’s advertisers can now access India’s largest inventory of targeted mobile audio ads through the continuously globally expanding AdVoice telco ad network. AdVoice enables advertisers to play audio ads to mobile callers. It replaces the call-waiting tone of Bharti Airtel subscribers who have opted in for the Reward Tunes service. AdVoice provides the technology, the […]

Spice Digital partners with MoMagic for mobile ad analytics

Spice Digital partners with MoMagic for mobile ad analytics

Telecom solutions firm Spice Digital has partnered with mobile application marketing firm MoMagic Technologies to launch mobile advertisement analytics platform ‘AdGyde’. “The potency of the app market is enormous. Undoubtedly, for higher growth rates it is necessary to address the challenges app marketers and developers face. AdGyde Solutions will monitor analytical data of the App […]

Meet LEVO – The app that lets co-passengers connect on a flight

Meet LEVO – The app that lets co-passengers connect on a flight

In the age of digital connectedness, this startup goes above and beyond to bring people together and make networking everyone’s cup of tea. Meet LEVO, a platform that allows air-travellers to connect with co-passengers and meet them at the airport or in the flight. LEVO enables users to utilise their travel downtime to expand their […]

Saavn Launch Programmatic Audio Ads for Mobile Devices in India

Saavn Launch Programmatic Audio Ads for Mobile Devices in India

Saavn announced the launch of programmatic audio advertising in India, the newest addition to Saavn’s extensive suite of advertising technology offerings. This groundbreaking new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimization, and reporting of audio ad inventory into a few simple steps. Major brands across India, including Saavn’s current base […]

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