InMobi’s mobile network reaches 162 million unique users in India

InMobi’s mobile network reaches 162 million unique users in India

InMobi, a global mobile advertising platform, has crossed 150 million monthly active users (MAUs) in 2017, making it the largest independent mobile app network in India. Also, InMobi’s premium mobile network now reaches 162 million unique users (MAUs) through 1000 plus SDK integrated publishers in India and delivers ad formats such as video and native […]

Truecaller app advertising registers 300% surge; records 200 million impressions

Truecaller app advertising registers 300% surge; records 200 million impressions

Truecaller have announced that the company achieved a record 200 million impressions in a single day in India, thus registering a 300 percent growth in its in-app advertising platform in one year. Meanwhile, real estate on Truecaller appreciated to the extent that over 70 percent of existing advertisers decided to continue to invest in Truecaller’s mobile […]

Hike unveils new Blue Packets gifting initiative

Hike unveils new Blue Packets gifting initiative

Homegrown messaging platform Hike is intensifying its marketing strategy in India. It recently beat Whatsapp to integrating wallet payments to push Digital India initiative. It has now introduced Bae Buddy Bro, a social experience to mark the occasion of Friendship Day and Rakhsa Bandhan. If the users’ sentiments (the options are bae, buddy or bro) […]

Qoruz announces more effective crisis management with its new social monitor

Qoruz announces more effective crisis management with its new social monitor

Indian social intelligence firm, Qoruz, has launched a new offering in its influencer marketing suite. The newly launched social media tracker enables brands and their PR teams to identify and leverage social influencers during a crisis situation. In an increasingly social world where timely identification and mitigation of crisis is becoming more and more difficult for brands, Qoruz’s social […]

Qoruz Launches Social Media Campaign Tracker to Help Brands Measure Earned Media Performance

Qoruz Launches Social Media Campaign Tracker to Help Brands Measure Earned Media Performance

Qoruz, one of India’s leading influencer marketing intelligence platform, has announced the launch of its social campaign tracker. Focused on measuring user and influencer generated content and conversations during a brand campaign, this unique tracker helps brands monitor social media platforms for earned media content for specific keywords and ‘hashtags’. It also enables marketers discover […]

WhatsApp Reportedly Planning to Launch Mobile Payments Service in India

WhatsApp Reportedly Planning to Launch Mobile Payments Service in India

WhatsApp is reportedly working to launch P2P (person-to-person) payments within its messaging app, starting in India. According to The Ken, Facebook is currently looking for a head of digital transactions with knowledge of India’s biometric ID system Aadhaar, UPI (Unified Payments Interface), and BHIM, a cross-bank payment app launched in the country at the end of last year. […]

AdVoice Launches Telco Ad Network in India

AdVoice Launches Telco Ad Network in India

India’s advertisers can now access India’s largest inventory of targeted mobile audio ads through the continuously globally expanding AdVoice telco ad network. AdVoice enables advertisers to play audio ads to mobile callers. It replaces the call-waiting tone of Bharti Airtel subscribers who have opted in for the Reward Tunes service. AdVoice provides the technology, the […]

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