Google has taken a leaf out of Instagram and Pinterest’s playbooks and begun trialling shoppable ads within image searches. The ad format enables brands and retailers to highlight products available for sale within an ad featured in Google image search results. The search giant is currently testing the format with select retailers on a ‘small […]
easyJet, one of Europe’s leading airline, launched Look&Book image search, a first for the travel industry, which allows customers to instantly book a flight based on a photo, without them even needing to know the destination. The ground-breaking new feature works like this: if you’re browsing Instagram, and you see somewhere amazing that you […]
