Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology

Fyber, a leading technology company creating solutions for smarter ad monetisation, announced that Facebook Audience Network is partnering with Fyber FairBid, their new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage […]

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

PubMatic, a publisher-focused sell-side platform (SSP) for an open digital media future, has released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of […]

Google’s header bidding tool exits beta

Google’s header bidding tool exits beta

Exchange Bidding, Google‘s header bidding platform, has exited beta. According to Google, publishers that use DoubleClick for Publishers (DFP) will be able to use the platform to increase overall revenue by allowing multiple exchanges to bid on a placement while generating reports on demand channels, yield groups, and advertisers on the basis of impressions. A […]

OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers

OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers

A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google’s answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together. In June, OpenX announced its status as a Google Exchange Bidding beta partner, but the adtech firm says it’s […]

JW Player and SpotX ink video header bidding agreement

JW Player and SpotX ink video header bidding agreement

Network-independent video platform JW Player has launched Video Player Bidding, a header bidding solution for video with SpotX, the video advertising and monetisation platform for publishers, as its exclusive partner for 12 months. The company said Video Player Bidding is purpose-built for digital video to greatly reduce latency and improve monetisation with just one click. […]

APAC Mobile Advertising Market Shrinks as Header Bidding Fuels Global Growth

APAC Mobile Advertising Market Shrinks as Header Bidding Fuels Global Growth

Mobile advertising has contracted in the Asia-Pacific region in the months following the global brand safety crisis, new research has found. According to the PubMatic Quarterly Mobile Index report, the amount of Android app impressions in APAC has shrunk in volume by 50 per cent year-on-year in Q2 2017. Meanwhile, globally monetised header bidding impressions rose 149 […]

Facebook rolls out header bidding after partnering with six adtech players

Facebook rolls out header bidding after partnering with six adtech players

Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. The company confirmed on March 22, that header bidding will available to mobile web publishers via its partnership with six adtech companies – Amazon Publisher Services, AppNexus, Index Exchange, […]

Goodway Group: Programmatic display ad prices tipped to surge 20% by 2018

Goodway Group: Programmatic display ad prices tipped to surge 20% by 2018

The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by as much as 20% across North America by 2018 due to publishers taking advantage of improved yield optimization technologies, according to a study. Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models […]

Header Bidding and Private Marketplaces Drive Global Mobile Revenue Growth

Header Bidding and Private Marketplaces Drive Global Mobile Revenue Growth

PubMatic, the automation solutions company for an open digital media industry, announced that its Q3 2016 Quarterly Mobile Index (QMI) report identified major trends in programmatic mobile advertising, with highlights around header bidding and private marketplaces (PMPs). The company found that global adoption of header bidding for mobile web increased significantly across its revenue management […]