Programmatic guaranteed to grow from 6% to 17% by 2020 in India, according to MMA and GroupM

Programmatic guaranteed to grow from 6% to 17% by 2020 in India, according to MMA and GroupM

Programmatic adoption is poised to grow to 52% in the next 24 months, according to research by Mobile Marketing Association (MMA) and GroupM. The report titled ‘Mobile Ecosystem and ad-Sizing Report’ 2018 further highlights that the propensity for programmatic guaranteed is increasing in India and the penetration is set to grow from 6% to 17% […]

GroupM State of Video report considers key video trends affecting advertisers

GroupM State of Video report considers key video trends affecting advertisers

GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]

AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well […]

GroupM’s Xaxis launches six-second video ad format

GroupM’s Xaxis launches six-second video ad format

Xaxis, GroupM’s programmatic media company, has launched a short-form video product, enabling clients to run campaigns across platforms run by the likes of Twitter, Snap, Spotify, and Global. The mobile-first, six-second video ad format is compatible alongside other Xaxis video products and, according to the company, enables advertisers to reach 27m UK consumers in a […]

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a […]

GroupM partners Nielsen as primary digital audience measurement provider

GroupM partners Nielsen as primary digital audience measurement provider

GroupM, the media investment group of WPP, has selected Nielsen as a primary digital audience measurement provider in the Asia Pacific region. GroupM will use Nielsen’s Digital Ad Ratings to measure the audiences exposed to the online and mobile advertising campaigns of clients in eight Asian markets including Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, […]

GroupM rolls out viewability standards globally

GroupM rolls out viewability standards globally

GroupM, the media investment management group of WPP, has announced the global rollout of viewability standards to support continued investment in digital media. Viewability is a measure of a digital ad’s opportunity to be seen, and since 2014 which GroupM claims to have championed. Key clients are supporting the demand for enhanced viewability and measurement in digital advertising, including Unilever, Campbell […]

Mobile Music Streaming is a $220m Ad Opportunity

Mobile Music Streaming is a $220m Ad Opportunity

A joint study by music streaming service Spotify and WPP-owned investment management firm GroupM claims that mobile music streaming represents a $220m (£179m) opportunity for advertisers that is not being taken advantage of. GroupM and Spotify have a multi-year data and research partnership aimed at studying streaming media consumption and finding new ways to monetise […]