Google launches AR walking directions in Maps

Google launches AR walking directions in Maps

Google has launched a beta feature in Maps that enables users to get walking directions via augmented reality (AR). The ‘Live View’ feature displays arrows and directions in the ‘real world’ through the user’s camera. The search giant has been testing the feature with its Local Guides and the Pixel community over the past few […]

Instagram and Amazon are true contenders to duopoly, according to Marin Software

Instagram and Amazon are true contenders to duopoly, according to Marin Software

Instagram and Amazon are proving to be serious challengers to the Google–Facebook duopoly, with digital marketers choosing to invest more-and-more in the platforms, according to research from Marin Software. Over 450 B2B and B2C digital marketing professionals were surveyed in the US and the UK and it was found that, though paid search (39 per cent […]

Pond’s launches AI tool to match people to skincare products

Pond’s launches AI tool to match people to skincare products

Pond’s has launched an artificial intelligence (AI) chat tool that can match skincare products to customers at a higher consistency match rate compared to dermatologists, it claims. The Skin Advisor Live bot, or ‘SAL’ for short, uses neuro-linguistic technology from Google and BrighTex BioPhotonics’s (BTBP) DeepTag skin diagnosis technology to tell people what the best products are […]

Google is launching Shoelace, its new experimental social network app

Google is launching Shoelace, its new experimental social network app

Just months after Google retired its unsuccessful social network, Google +, the company is launching Shoelace, a hyperlocal network for finding activities and friends in the user’s location. Currently, Shoelace is invite-only, and solely available in New York City. In order to activate their account, New Yorkers will need an invite code.  Shoelace users are able […]

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]

Automated home devices to draw in $75bn by 2025, according to GlobalData

Automated home devices to draw in $75bn by 2025, according to GlobalData

Automated home devices, such as smart thermostats and smart speakers, are expected to be worth $75bn to the industry by 2025, according to GlobalData. Smart thermostats are becoming more popular among consumers who want control their energy consumption, while smart speakers have been immensely popular since debuting a few years ago. Both Amazon and Google […]

Facebook suspends app pre-installs on Huawei phones

Facebook suspends app pre-installs on Huawei phones

Facebook is no longer allowing pre-installation of its apps on Huawei phones, the latest blow for the Chinese tech giant as it struggles to keep its business afloat in the face of a U.S. ban on its purchase of American parts and software. Customers who already have Huawei phones will still be able to use […]

Coca-Cola, Google & Publicis Launch a Video Search Engine to Make Israeli Youngsters’ Life Decisions Easier

Coca-Cola, Google & Publicis Launch a Video Search Engine to Make Israeli Youngsters’ Life Decisions Easier

Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life defining choices can be terrifying… and with thousands of results an online search delivers, it’s […]