Inneractive Launches Video Advertising Monetization Platform (VAMP)

Inneractive Launches Video Advertising Monetization Platform (VAMP)

Inneractive, a programmatic trading technology platform and a wholly owned subsidiary of Fyber N.V., announced that they have launched their Video Advertising Monetization Platform (VAMP) to bring power back to publishers. VAMP enables publishers to discover the optimal mix of ad units, run innovative video ad formats with high levels of viewability and user engagement, […]

Google rolls out its in-app personalised feed globally

Google rolls out its in-app personalised feed globally

Google has rolled out its updated in-app feed globally, after rolling out the feature to the US in July. The new feed uses improved learning algorithms to offer a more personalised feed for the user. For the time being, the localised feed will only appear in the Google app on Android devices, but Google promises […]

Android Regains the Throne in Australia

Android Regains the Throne in Australia

Android is resurgent in Australia, according to new research from International Data Corporation (IDC). The research firm found that devices with the popular Google operating system (OS) had rebounded to account for 63% of smartphones shipped in the country in Q2 2017, while Apple’s iOS was installed on 37% of devices shipped that quarter. Android’s share […]

Google Home Now Allows Users to Make Phone Calls

Google Home Now Allows Users to Make Phone Calls

Google is rolling out the ability to make hands-free phone calls to the US and Canada via Google Assistant on Google Home. In a blog post, Google said users in the US simply say, “Hey Google, call…” and calls will be made over users’ Wi-Fi connections. Google Home can call businesses and Google contacts, but it […]

Google adds Questions & Answer feature to Maps and Search

Google adds Questions & Answer feature to Maps and Search

Google has introduced a feature to Maps and Search that helps people find out all they need to know about a location they have searched for. With Google’s ‘Questions & Answers’, people are able to ask questions, get answers, and answer other people’s questions about places on Google Maps. The most informative questions and answers […]

US Smartphone Users Have Little Love for Communication Apps

US Smartphone Users Have Little Love for Communication Apps

One of the primary drivers of app use is communication, but US smartphone users are less likely than their counterparts in Europe to use apps for that purpose, according to recent data from Ipsos MORI and Google. A May 2017 survey of smartphone users in the US and five countries in Europe found that respondents in the Netherlands […]

CM joins Google’s Early Access Program for RCS business messaging

CM joins Google’s Early Access Program for RCS business messaging

Mobile services company CM has joined Google’s Early Access Program for RCS Business Messaging, an initiative that enables businesses to send richer, more useful messages to their customers. Richer Native Messaging SMS has long been limited to just plain text. RCS (Rich Communication Service) upgrades messaging with popular chat features like typing indicators, read receipts, high-quality […]

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