Google continues push into China with launch of WeChat AI game

Google continues push into China with launch of WeChat AI game

Google has launched an AI drawing game as a ‘mini app’ within Tencent’s WeChat messaging platform, as it continues to make overtures towards re-entering the consumer market there. The majority of its products, including its internet search engine, email and app store, are currently blocked by Chinese authorities over censorship concerns. Last year, Google launched […]

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Granular interests and lifestyle targeting on social media platforms such as Facebook and LinkedIn have always previously trumped that available on Google AdWords, until now. Although keywords and basic demographic data were the main ways to reach target audiences, recent developments now mean that Google’s ‘in-market’ audience targeting for search, and ‘life events’ for video […]

Google takes AI-powered job search service to UK

Google takes AI-powered job search service to UK

Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they’re looking for a new role. A number of large job listing sites have signed up as partners for the launch, including Reed, Haymarket, CV-Library, and Gumtree, and roles advertised on these sites will […]

Android Celebrates The People Creating Apps In New Global #IMakeApps Campaign

Android Celebrates The People Creating Apps In New Global #IMakeApps Campaign

Android’s new #IMakeApps campaign celebrates the hard work, creativity and entrepreneurial spirit of app and game makers around the world. This social campaign by London based creative agency Gramafilm, shines the spotlight on the exceptional community of people who make up the Android developer ecosystem. #IMakeApps shares the stories, dreams and passions of the individuals behind the […]

McDonald’s, OMD Hong Kong and Google Anticipate Hungry Moments During the World Cup

McDonald’s, OMD Hong Kong and Google Anticipate Hungry Moments During the World Cup

To drive McDelivery orders this World Cup season, McDonald’s, OMD Hong Kong and Google have come together to reach excited football fans when they are most hungry. Through the market-first application of Google’s Real-Time Trigger with a Data Management Platform (DMP), McDonald’s can anticipate the “hungry moments” during matches ahead of the competition and entice […]

Google launches its own Android podcast app to cash in on medium’s growth

Google launches its own Android podcast app to cash in on medium’s growth

Google is muscling in on the podcast market with the launch of its own Android podcast app, Google Podcasts. After a false start with a standalone service, “podcatcher” for Android, which was axed in 2012, users have had to access podcasts either through Google Play Music or third-party apps. Now, Google has boldly predicted that with the release of […]

Google launches community Q&A app in India

Google launches community Q&A app in India

Google has launched another app exclusively in India, as it continues to put a lot of work into the region. The latest app, following the launches of its food delivery and home services app Areo and its mobile payments app Tez last year, is aimed at providing the answers people need to local questions. The […]

Google rolls out audio ads to DoubleClick Bid Manager

Google rolls out audio ads to DoubleClick Bid Manager

Audio ads are now available via DoubleClick Bid Manager (DBM) meaning advertisers can now purchase spots on Google Play Music, Spotify, SoundCloud, and TuneIn, with Pandora coming soon, via the platform. The new audio advertising offering comes at a time of growing buyer demand, according to Google, with the company citing research claiming that over […]

Google to strengthen AdWords intelligence with Feefo partnership

Google to strengthen AdWords intelligence with Feefo partnership

Google has partnered with online reviews company Feefo to bolster its AdWords network with the incomer’s review-based advertising expertise. Feefo, which works with the likes of Next, Vauxhall, Expedia and Thomas Cook, will lean on its sentiment analysis tech to discover relevant advertising keywords from the thousands of brand reviews it processes. These can then […]

Google tests in-app ads for Feed

Google tests in-app ads for Feed

Google is testing a new ad placement: ad cards right in the Google Feed. The Google Feed cards look like all the rest, except for a small green “Ad” badge in the bottom left-hand corner. Some users started seeing the new ad cards this week without warning, as first reported by Android Police. A Google […]

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