Google launches smart campaigns in Google Ads to simplify ad buying for SMBs across Asia Pacific

Google launches smart campaigns in Google Ads to simplify ad buying for SMBs across Asia Pacific

Google has today rolled out its ‘Smart campaigns’, designed for small-to-medium businesses (SMB) looking to get started with online advertising, across the Asia Pacific. According to the tech giant, the ‘Smart campaigns’ will save SMB’s time when they set up a campaign and drives results like calls, actions on their website and visits to their […]

Google’s 2018 Halloween Doodle is also its first multiplayer game

Google’s 2018 Halloween Doodle is also its first multiplayer game

The world’s biggest search engine is getting into the Halloween spirit with a special playable Google Doodle. While Google has busted out game Doodles in the past (including for Halloween 2016), this is the first time the information giant has made a multiplayer game that players can jump into with other people online. Think of […]

Amazon annual ad revenue up 122% to near $10bn – still far from Google’s $29bn

Amazon annual ad revenue up 122% to near $10bn – still far from Google’s $29bn

Amazon’s advertising business continues to go from strength to strength after reporting net sales of $2.5bn over the third quarter which can largely be attributed to advertising service sales, a figure which confirms the business is on the threshold of establishing itself as a rival to Facebook and Google. This healthy figure represents a 122% […]

YouTube changes what is deemed ‘engagement’ and ‘conversion’ on TrueView for action ads

YouTube changes what is deemed ‘engagement’ and ‘conversion’ on TrueView for action ads

YouTube has made a change to its attribution model for TrueView for action ads in order to better reflect “the relationship between video ad exposure and conversions”. The Google-owned video sharing platform has adjusted its attribution window to 10 seconds, meaning YouTube will now count an ‘engagement’ whenever a user clicks or watches 10 seconds or more […]

Teads reveals new company ambition, alternative to Google and Facebook

Teads reveals new company ambition, alternative to Google and Facebook

Teads’ development has long been fuelled by a vision to build the definitive platform that unites and empowers the world’s top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, “The Global Media Platform.” The […]

Google launches new tools for easier travel planning

Google launches new tools for easier travel planning

Google is continuing to add to the number of tools it offers to travellers in a bid to be at the centre of all aspects of the trips that people make. Now, when people search for travel destinations on Google, the search engine will surface things to do in the destination, day plans, or travel […]

Vertical video ads are coming to YouTube

Vertical video ads are coming to YouTube

YouTube is embracing vertical video ads to let brands “provide a more seamless mobile experience” for viewers, it revealed at DMEXCO on September 12 where it also revealed plans to sell advertisers video ads based on users’ personalised home feeds. Advertisers can now snap up slots that fill up a users’ screen when they’re viewing […]

Proximity Worldwide drives innovation with Voice and IoT Labs

Proximity Worldwide drives innovation with Voice and IoT Labs

Proximity Worldwide has unveiled its first Voice & IoT lab named Invoke. Launching at Barefoot Proximity, the Cincinnati office within the Proximity global network, the lab will provide a dedicated hub for audio, voice and IoT development and deployment, and will drive innovation and new business growth for the network. Building on Proximity’s legacy of […]

BBH’s Groundbreaking AR Family Guy Game Showcases Samsung Intelligent Home

BBH’s Groundbreaking AR Family Guy Game Showcases Samsung Intelligent Home

Leading global creative agency BBH has harnessed augmented reality (AR) and a Family Guy collaboration to provide Samsung with a highly innovative way to market its products. Doorways, which launched at Berlin’s IFA innovations show, is an interactive AR platform that allows the user to step into a different world and fully immerse themselves in […]

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