Advertising coalition extends standards for better mobile and desktop ads globally

Advertising coalition extends standards for better mobile and desktop ads globally

The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. The ad experiences in the Standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in countries […]

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of digital media to be programmatic in 2019, according to Zenith’s ad spend report

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]

Over 3bn people will use RCS by 2023, as business spend grows to more than $18bn

Over 3bn people will use RCS by 2023, as business spend grows to more than $18bn

A total of 1.01bn people will use rich communication services (RCS) messaging across 168 mobile operators around the world by the end of next year, according to research from Mobilesquared. This is expected to grow to 3.23bn across 486 mobile operators by the end of 2023. The report identifies that only 5.7 per cent of brands and businesses […]

Crunchfish expands cooperation with Chinese AR-provider for commercial roll-out

Crunchfish expands cooperation with Chinese AR-provider for commercial roll-out

Nasdaq First North-listed Crunchfish extends the cooperation with LLVision, one of the leading AR-companies in China. LLVision will offer Crunchfish’s software for touchless gesture interaction as default in their new AR-platform. The first two customers to commercially deploy the platform are Digital China, the largest integrated IT service provider in China, and Siveco China, developer […]

Pinterest hires former Athleta exec Andréa Mallard as first CMO

Pinterest hires former Athleta exec Andréa Mallard as first CMO

Pinterest announced that retail executive Andréa Mallard has joined the company as Chief Marketing Officer. She joins Pinterest from Gap’s Athleta, and oversees the global marketing and creative teams. Mallard is responsible for telling the Pinterest story to Pinners and Partners all over the world, as a growing audience comes to Pinterest to find inspiration […]

Isobar Launches Blockchain Playbook to Help Marketers Embrace Technology

Isobar Launches Blockchain Playbook to Help Marketers Embrace Technology

Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]

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