Global Smartphone Demand Hits New High as Sales Price Rises

Global Smartphone Demand Hits New High as Sales Price Rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.  The study, from GfK, indicates that emerging Asian countries led the demand growth with a 13 percent year-on-year increase, followed by Central and Eastern Europe at 11 percent, and Latin America […]

adsquare’s data platform and GfK insights take mobile advertising to a new level

adsquare’s data platform and GfK insights take mobile advertising to a new level

Mobile data exchange company adsquare is making region-based consumer insights from global market research company GfK available on their platform. The combination of rich consumer insights and a real-time mobile platform takes programmatic advertising to a new level. GfK delivers vital global insights matched with local market intelligence. The GfK data that adsquare offers advertisers […]