Singular ROI Index: Facebook and Google still lead ad returns, but others are challenging

Singular ROI Index: Facebook and Google still lead ad returns, but others are challenging

Facebook and Google are still top dogs in returning value for advertisers. But other ad networks are challenging for the lead in a unique index based on advertiser ROI from Singular, the leader in marketing intelligence that optimises over $10B in annual ad spend. By deeply combining  marketing campaign data with attribution results, Singular is able to identify […]

Players of mobile games in the UK are reluctant to identify as ‘Gamers’

Players of mobile games in the UK are reluctant to identify as ‘Gamers’

Three-quarters of Brits have admitted to playing a mobile game, with smartphone users playing mobile games on average three times a week, according to mobile game developer platform, AppLovin. Despite the popularity of mobile games amongst Brits, 64 per cent wouldn’t call themselves a ‘gamer’. The study, conducted by Censuswide, surveyed over 2,000 UK General respondents (aged […]

Mobile developers grow optimistic about in-game ads, according to DeltaDNA

Mobile developers grow optimistic about in-game ads, according to DeltaDNA

Mobile game developers are still torn on whether advertisements are a monetisation opportunity or necessary evil. According to deltaDNA’s annual ad survey, developers are more confident overall in their marketing strategies but struggle to balance ad revenue with player experience. DeltaDNA has published the results of its annual in-game advertising survey. The study, which surveyed 336 […]

Tapjoy adds Jurassic World Alive, Helix Jump and more to network

Tapjoy adds Jurassic World Alive, Helix Jump and more to network

Mobile advertising platform Tapjoy has added dozens of big name apps to its network including Voodoo’s Helix Jump, PerBlue Entertainment’s Disney Heroes: Battle Mode and Ludia’s Jurassic World Alive, for which it has been named exclusive advertising provider. The new additions enable Tapjoy’s ad platform to reach around 780m mobile consumers a month, generating an average of more than 40m completed […]

Rovio announces development of new AR app set to link licensed products to digital Angry Birds universe

Rovio announces development of new AR app set to link licensed products to digital Angry Birds universe

Rovio Entertainment is thrilled to announce the development of a revolutionary new augmented reality (AR) app that is set to seamlessly connect Rovio licensed products with the digital Angry Birds universe. The new app in the pipeline, codenamed ‘Project Magic’, will transport consumers into a breathtaking new world, allowing them to engage in highly immersive branded […]

Rovio unveils new Angry Birds game for Magic Leap

Rovio unveils new Angry Birds game for Magic Leap

 Rovio Entertainment and Resolution Games revealed details of their upcoming mixed reality (MR) game for Magic Leap One Creator Edition, Angry Birds FPS: First Person Slingshot. Coming this autumn, Angry Birds FPS: First Person Slingshot will provide a first-person slingshot to let players see incredibly realistic animated characters and objects overlaid onto their actual environment, bringing […]

The Walking Dead: Our World, the AR game based on AMC’s hit TV series, launches globally

The Walking Dead: Our World, the AR game based on AMC’s hit TV series, launches globally

The Finnish game developer Next Games and AMC today launched the unique and highly-anticipated, location-based, augmented reality mobile game The Walking Dead: Our World, allowing players to fight walkers wherever and whenever they want: on the streets, in the park, and even on their sofa. The game is available to download from the Apple App […]

Rovio Entertainment reveals new premier licensing program for Angry Birds franchise in North America

Rovio Entertainment reveals new premier licensing program for Angry Birds franchise in North America

Rovio Entertainment, in partnership with its licensing and brand management agency, Evolution, has unveiled a sweeping program of premier licensing partnerships in North America for its flagship Angry Birds franchise. This extensive line-up of new, renewed and ongoing deals, uniting a diverse array of retail product manufacturers and categories, represents the next step forward for […]