Survey of gamers finds half view blockchain as the future of games, half think it’s too complex and expensive

Survey of gamers finds half view blockchain as the future of games, half think it’s too complex and expensive

Blockchain game and collectables publisher BitCrystals has published the results of its first-ever survey of gamers and their attitudes to blockchain and cryptocurrencies. With blockchain and cryptocurrencies gaining an increasing amount of attention within the game industry, BitCrystals undertook the survey to try and better understand this fast-emerging sector. With more than 500 responses collected […]

Mountain Dew’s Twitch chatbot attracted 190K viewers

Mountain Dew’s Twitch chatbot attracted 190K viewers

Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]