Warner Bros. is promoting the April 13 release of action film “Rampage” starring Dwayne Johnson with an augmented reality (AR) app that lets fans see their surroundings torn apart by genetically modified giant animals. “Rampage: AR Unleashed” shows George the gorilla, Ralph the wolf and Lizzie the alligator wreaking havoc in two different attack modes. […]
IKEA has updated its IKEA Place AR app, including a release for Android ARcore-compatible devices. The app uses Augmented Reality to enable shoppers to see how a piece of IKEA furniture would look in their home. It lets users experience and “place” 3-D representations of more than 3,200 IKEA products, from sofas and lighting to […]
You ready to give a cute virtual pal some food, bath and TLC? If you miss your Neopets and Tamagotchi days, then keep an eye out for My Tamagotchi Forever, which will be available for Android and iOS devices on March 15th, 2018. Bandai Namco is bringing its beloved virtual pets to smartphones for their […]
Times Internet, India’s largest digital products company, has launched its interactive live gaming and entertainment show – ‘BrainBaazi‘. The show follows on the heels of Times Internet’s digital strategy and reimagines live video entertainment. Audience participation is facilitated through a downloadable app, currently made available on the Play Store for android devices. “At Times Internet, […]
Moët & Chandon, the champagne brand owned by LVMH, returns to Snapchat for a mobile campaign scheduled to run from Valentine’s Day through Mother’s Day, according to AdExchanger. The “Love Unconventional” effort seeks to engage users with a mobile game that was first introduced for a holiday promotion leading up to New Year’s Eve. The […]
Unilever has teamed up with AR treasure hunt app Snatch to give players the chance to win the world’s most expensive jar of Marmite ever. As part of its Gene Project campaign, an 18ct gold plated jar of Marmite – valued at £1500 by Boningtons Auction House – could be snapped up by one lucky […]
Nintendo has announced the latest of its IPs to make the leap to smartphones, and it’s a big one: Mario Kart. An app called Mario Kart Tour is set to be released in the next financial year, meaning anywhere between April 2018 and March 2019. No details about Mario Kart Tour have been made available […]
The São Paulo Pinacoteca ─ the oldest art museum in the city ─ launched an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at […]
Big Bazaar, one of the leading hypermarket chains from Future Group, has for the first time created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to transform […]
A new game has been released by the BBC. Doctor Who Time Vortex VR gives players the chance to pilot the TARDIS through the depths of the space-time vortex inside a virtual reality version of the show’s title sequence. The game is a VR reboot of the successful Time Vortex 360 mobile game released earlier in […]