In partnership with Teslasuit, Rokid and Lumus, HeadsUp curates the first full body multi-sensory driving experience to the F1 Paddock Club delivering an unprecedented level of immersion: Feel the Drive. Hosted at the F1 Paddock Club, “Feel the Drive” is created by using the on-car camera feed and telemetry data from Lewis Hamilton’s pole position […]
Leading location technology company, Blis, recently unveiled insights from Singapore’s Formula One weekend. Coming on the 10th anniversary of F1’s arrival Singapore, the data points to the enormous commercial benefit the race brings to the local economy, showing a 173% jump in mobile activity at key local restaurants and an 82% lift at local shopping […]
