PubMatic unveils essential digital advertising trends you need to know for 2019

PubMatic unveils essential digital advertising trends you need to know for 2019

In order to efficiently make strategic decisions, it is imperative to be armed with accurate, comprehensive information. In the digital advertising space, this is even more important, as the ecosystem evolves at an unprecedented pace. New formats are emerging, new trends are impacting the day-to-day of our businesses, and the exponential growth is expected to […]

67% of digital display to be sold programmatically by 2019, according to Zenith

67% of digital display to be sold programmatically by 2019, according to Zenith

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to Zenith’s Programmatic Marketing Forecasts, published on November 20. The value of advertising sold programmatically will rise from US$57.5bn in 2017 to US$84.9bn in 2019, growing at an average rate of 21% a year. […]