More than three-quarters of digital video viewing is on mobile phones, reports eMarketer

More than three-quarters of digital video viewing is on mobile phones, reports eMarketer

In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to eMarketer’s first-ever global digital video forecast report. Since mobile phones are the entry point for internet access in many markets, it is also the primary device for viewing video. eMarketer expects more than three-quarters (78.4%) of digital video […]

Baidu, Alibaba and Tencent set to dominate programmatic ad spend in China

Baidu, Alibaba and Tencent set to dominate programmatic ad spend in China

Chinese Internet giants Baidu, Alibaba and Tencent (BAT) will account for the lion share of programmatic expenditures in China as advertisers are predicted to invest $22.81 billion on programmatic digital display ads this year in the Asian country, with mobile accounting for 83.7% of that total. This is according to eMarketer’s latest forecast of programmatic […]

Persistence Market Research: Mobile Advertising Market to be Worth More than $120 Billion by End 2022

Persistence Market Research: Mobile Advertising Market to be Worth More than $120 Billion by End 2022

Global giants such as Facebook, Snap and Google have placed a large portion of their bets on mobile advertising, pointing to a bright future indeed for this market, according to Persistence Market Research. Mobile advertising — which includes search, social, programmatic, and video ads — is important in both developed and emerging economies, especially so […]