Etihad and Snapchat partner for AR Fly-By at Man City’s first home game of the season

Etihad and Snapchat partner for AR Fly-By at Man City’s first home game of the season

To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) football season, Etihad Airways – the club’s official shirt and stadium sponsor – took the opportunity to create a unique fan experience and drive engagement using the power of augmented reality (AR). Etihad Airways worked with Snapchat and its regional Lens Studio Partner, Tactical, to conceptualize and […]

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo

On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality.  Unveiled on the […]

TigerWit launches blockchain-based trading app and partners with Liverpool FC

TigerWit launches blockchain-based trading app and partners with Liverpool FC

TigerWit Limited, a UK-headquartered global financial technology company, launched its blockchain-based trading app and announced a partnership with Liverpool FC. As the ‘Official Foreign Exchange Trading Partner of Liverpool FC’ the sponsorship agreement provides TigerWit with a high-profile opportunity to increase its brand recognition. This visibility should drive downloads of its innovative new trading app […]

Manchester United launches global app via HCL Technologies to engage fans

Manchester United launches global app via HCL Technologies to engage fans

 Manchester United and HCL Technologies, the club’s official Digital Transformation Partner, have reached another milestone in transforming the club’s digital offering to its 659 million global followers, by launching the Manchester United Official app on iOS & Android. Following on from the successful launch of the club’s new website and making MUTV available to be streamed […]

Seven Premier League clubs share eToro Bitcoin bonanza

Seven Premier League clubs share eToro Bitcoin bonanza

Seven Premier League clubs have agreed to partner with digital-currency exchange eToro for the 2018/19 season, thought to be the first sponsorship deal to be paid using Bitcoin for the top-flight football tournament. Tottenham Hotspur, Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City Football Club, Newcastle United and Southampton have also signed up […]

PizzaExpress Turns Tables into Football Pitches with AR Game

PizzaExpress Turns Tables into Football Pitches with AR Game

 Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at their table. The ‘Doughball‘ game, which is included as an update in the brand’s existing app, uses PizzaExpress’ iconic dough balls, and allows players to place […]

Länsförsäkringar turn hate into love with new autocorrecting app The Nasty Filter

Länsförsäkringar turn hate into love with new autocorrecting app The Nasty Filter

After the World Cup game between Sweden and Germany on June 23, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of race hate on social media. To make a clear statement against this abusive behaviour, the Swedish insurance agency Länsförsäkringar decided to launch a Nasty Filter app – a service that turns […]

Digital agency Reech helping Wolves stars of the future

Digital agency Reech helping Wolves stars of the future

Shropshire digital agency Reech is helping Premier League football stars of the future thanks to the development of a new academy app. Reech, based in Shrewsbury, has created the app for Wolverhampton Wanderers FC to enable its young academy players and their families to have easy access to training schedules, coaching tips and more. The […]

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