Geoblink mark launch of new feature by taking the temperature of football fever in London

Geoblink mark launch of new feature by taking the temperature of football fever in London

Location intelligence solution startup, Geoblink, has announced the release of its latest product feature that segments the quantity of footfall traffic by time of day. The company launches this new footfall feature with an analysis of target audiences ahead of the forthcoming FIFA World Cup tournament across London (North of the River Thames – 77 […]

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

Uber campaign for Yellow May shows how mobiles distract drivers – by having a goalkeeper use his

 During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]

Copa90 partners with Snapchat to deliver first-person fan footage from FIFA World Cup 2018

Copa90 partners with Snapchat to deliver first-person fan footage from FIFA World Cup 2018

Youth football brand Copa90 is set to work with Snapchat to deliver exclusive World Cup 2018 content in Russia this summer. From the 2 June, Copa90 will deliver 45 daily editions in English, French, Arabic, German and Spanish. The on-the-ground content will be delivered globally, except for the United States. Copa90 will make best use […]

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

 People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]

Tinder signs multi-year partnership with Manchester City

Tinder signs multi-year partnership with Manchester City

Manchester City have agreed a new multi-year partnership with Tinder, the world’s most popular app for meeting new people. A giant City-branded blimp soared over Manchester to mark the beginning of the relationship, whilst Tinder will also switch its colours across its social platforms to sky blue as they show their support for Pep Guardiola’s […]

Almost half the world’s online population plans to tune in to the World Cup, according to GlobalWebIndex

Almost half the world’s online population plans to tune in to the World Cup, according to GlobalWebIndex

Almost half the world’s online population plans to tune into the Fifa World Cup in Russia according to research from GlobalWebIndex. The company surveyed 80,267 people from more than 40 leading markets, finding numerous insights for marketers to capitalise on. Notably, 47% of the online population plans to watch the Fifa World Cup this summer. […]

Sports photographer, Joe Hart and Apadmi join forces for “perfect selfie”

Sports photographer, Joe Hart and Apadmi join forces for “perfect selfie”

Professional photographer, Sharon Latham, has joined forces with Apadmi and England goalkeeper, Joe Hart, to create a travel selfie app. Selfie Guide guides you around the world and helps you take the perfect selfie. The Lancashire photographer said she was inspired by the “abundance” of poorly taken selfies and she wanted to create an app, which […]

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