PizzaExpress Turns Tables into Football Pitches with AR Game

PizzaExpress Turns Tables into Football Pitches with AR Game

 Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at their table. The ‘Doughball‘ game, which is included as an update in the brand’s existing app, uses PizzaExpress’ iconic dough balls, and allows players to place […]

McDonald’s, OMD Hong Kong and Google Anticipate Hungry Moments During the World Cup

McDonald’s, OMD Hong Kong and Google Anticipate Hungry Moments During the World Cup

To drive McDelivery orders this World Cup season, McDonald’s, OMD Hong Kong and Google have come together to reach excited football fans when they are most hungry. Through the market-first application of Google’s Real-Time Trigger with a Data Management Platform (DMP), McDonald’s can anticipate the “hungry moments” during matches ahead of the competition and entice […]

Nando’s Singapore Creates #NOBEEFDAY for Trump-Kim Summit

Nando’s Singapore Creates #NOBEEFDAY for Trump-Kim Summit

Inspired by the monumental Trump-Kim Summit, Nando’s Singapore created #NOBEEFDAY, encouraging people to move past conflicts, end the beef and keep the “fire and fury” where it belongs – in our bellies. The initiative by TBWA\Singapore, which launched on social media and in-restaurant on June 10, also included a peace-loving engagement where customers are can […]

Snapchat Launches First-Ever Chew-Powered Lens Games with Tic Tac Gum

Snapchat Launches First-Ever Chew-Powered Lens Games with Tic Tac Gum

 Tic Tac Gum, in partnership with creative agency TBWA\Chiat\Day New York, has released “Chew & Play” games, the first Snapchat lens games powered by chewing. The two Chew & Play games, called Spearmint Jungle and Cool Watermelon Water Ski, were created in traditional 8-bit video game style and designed to correspond with Tic Tac […]

Domino’s calls on fans for hotspot delivery suggestions

Domino’s calls on fans for hotspot delivery suggestions

 Domino’s is now giving customers the chance to submit their own recommendations for Domino’s Hotspot delivery locations across the U.S. More than 150,000 Domino’s Hotspots were launched in April, giving customers the option to receive deliveries at locations without traditional addresses – places like dog parks, beaches and sports fields. Now, Domino’s is excited […]

Just Eat launches successful floating takeaway Facebook AR experience

Just Eat launches successful floating takeaway Facebook AR experience

In November 2017, Just Eat worked with marketing tech agency Byte London and VR content creator Inception VR to become one of first companies to launch an augmented reality (AR) experience through Facebook’s AR studio. Now, the fast food marketplace has revealed that the campaign was a sales success. The AR experience enabled Facebook users […]

KFC gives away Colonel Sanders floaties via Snapchat for Memorial Day

KFC gives away Colonel Sanders floaties via Snapchat for Memorial Day

KFC launched a summer sweepstakes where fans can win a limited-edition KFC Colonel floatie. The floatie is in the likeness of Colonel Sanders and features holders for a bucket of chicken and beverages. Through June 22, fans can visit KFCfloatie.com to enter to win one of the floaties, which aren’t available for sale. KFC announced […]

Amazon launches special Whole Foods discounts for Prime members

Amazon launches special Whole Foods discounts for Prime members

From the looks of things, free two-hour shipping is but one of many, many Whole Foods perks Amazon is giving Prime members — something subscribers deserve, considering Prime’s 20 percent price increase. The e-commerce giant has just announced two new benefits for its subscribers: an additional 10 percent discount off sale items and deep discounts […]

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