Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

 In 2017 Sainsbury’s has been celebrating #everybitofchristmas in their 2017 Christmas campaign. From pigs in blankets to novelty socks, ripped paper hats to turkey trimmings, ‘Every Bit of Christmas’ celebrates the many ways that Brits live well over the festive season via an upbeat, festive song. But we all know the true star of Christmas. […]

Just Eat Embraces AR to Shower Facebook Users in its Food

Just Eat Embraces AR to Shower Facebook Users in its Food

Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook. The feature allows mobile users to beam food items into the real world via their mobile, a move that will help visualise the broad catalogue of items into the household of the consumer […]

New FreshSpoke app promises to make local Canadian food more accessible and honest

New FreshSpoke app promises to make local Canadian food more accessible and honest

 There’s a dramatic shift in consumer preference when it comes to food. The majority of Canadians are turning away from cheaper imports in favour of those produced closer to home. But with many businesses looking to cash in on local, consumers are increasingly concerned about whether such claims are true; according to recent Dalhousie-led […]

McDonald’s and DDB Group Hong Kong Challenge Customers To Steal Pure Gold Chicken Mcnuggets

McDonald’s and DDB Group Hong Kong Challenge Customers To Steal Pure Gold Chicken Mcnuggets

McDonald’s, in partnership with DDB Group Hong Kong, have created a box of six 24-carat gold Chicken McNuggets for customers to try to steal. In order to re-ignite people’s excitement for Hong Kong’s most iconic chicken treat, award-winning creative agency DDB Group Hong Kong has brought back McDonald’s infamous nugget-sauce stealing character, Jack the Dipper. […]

Reese’s brings Pac-Man to Snapchat

Reese’s brings Pac-Man to Snapchat

Hershey-owned Reese’s Peanut Butter Cups is ramping up its marketing game before the holiday season. The brand lately introduced a Pac-Man themed game on Snapchat to reach young candy lovers who typically don’t use Facebook or watch TV. The game — debuted on September 19 and will live on Snapchat for six weeks — features a Pac-Man […]

Deliveroo suffers huge loss despite 600% growth

Deliveroo suffers huge loss despite 600% growth

Food delivery app firm Deliveroo saw revenues grow 611% in 2016 as the takeaway app expanded around the world, but losses rose from £30.1m to £129.1m. Seen as one of Britain’s brightest tech start-ups, it posted sales of £128.6m in 2016, according to accounts filed at Companies House. The company, incorporated under the name Roofoods, […]

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