Budweiser Launches Sound-Activated World Cup Snapchat Lens

Budweiser Launches Sound-Activated World Cup Snapchat Lens

Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]

Geoblink mark launch of new feature by taking the temperature of football fever in London

Geoblink mark launch of new feature by taking the temperature of football fever in London

Location intelligence solution startup, Geoblink, has announced the release of its latest product feature that segments the quantity of footfall traffic by time of day. The company launches this new footfall feature with an analysis of target audiences ahead of the forthcoming FIFA World Cup tournament across London (North of the River Thames – 77 […]

PubMatic, Publicis Media kick-off targeted private marketplace for the World Cup

PubMatic, Publicis Media kick-off targeted private marketplace for the World Cup

PubMatic, a publisher-focused sell-side platform (SSP), has announced the launch of an exclusive Targeted Private Marketplace (PMP) with Publicis Media. The self-service tool will create high-quality PMP deals at scale for marketers, based on unique sports audience segments across PubMatic’s premium Asia and global publishers. The exclusivity of this partnership will initially be available in […]

Copa90 partners with Snapchat to deliver first-person fan footage from FIFA World Cup 2018

Copa90 partners with Snapchat to deliver first-person fan footage from FIFA World Cup 2018

Youth football brand Copa90 is set to work with Snapchat to deliver exclusive World Cup 2018 content in Russia this summer. From the 2 June, Copa90 will deliver 45 daily editions in English, French, Arabic, German and Spanish. The on-the-ground content will be delivered globally, except for the United States. Copa90 will make best use […]

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

VR film to help people with dementia relive magic moments from summer 1966 and England’s World Cup victory

 People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]

Almost half the world’s online population plans to tune in to the World Cup, according to GlobalWebIndex

Almost half the world’s online population plans to tune in to the World Cup, according to GlobalWebIndex

Almost half the world’s online population plans to tune into the Fifa World Cup in Russia according to research from GlobalWebIndex. The company surveyed 80,267 people from more than 40 leading markets, finding numerous insights for marketers to capitalise on. Notably, 47% of the online population plans to watch the Fifa World Cup this summer. […]

Twitter unveils new APAC sports streaming deals

Twitter unveils new APAC sports streaming deals

Social media giant Twitter has announced nine new premium video sports content partnerships to enhance its offering in the Asia-Pacific region. Twitter has signed agreements with golf’s Asian Tour, pay-TV broadcaster Astro Malaysia, online soccer platform BallBall, global sports network Eleven Sports, cable network Fox Sports Asia, the International Table Tennis Federation (ITTF), Indonesian broadcaster […]