Data Dismay Grows As More Consumers Plan to Shun Brands’ Demand for Information Ahead of GDPR

Data Dismay Grows As More Consumers Plan to Shun Brands’ Demand for Information Ahead of GDPR

A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships […]