Two-thirds of marketers embracing location data for ads and promotions, according to Factual

By on    Latest, Marketing, Reports  

Two-thirds of marketers embracing location data for ads and promotions, according to Factual

Almost two-thirds of marketers are making use of location data for tageting ads and promotions, and nearly half for location-based offers, according to new data from location firm Factual. With mobile overtaking desktop, a wealth of location data is now available to marketers. US companies alone spent $17.1bn (£12.75bn) on location-targets mobile advertising in 2017, […]

Matomy’s MobFox Partners with Factual to Expand Mobile Geo-Targeting Capabilities

By on    Latest, Marketing, News  

Matomy’s MobFox Partners with Factual to Expand Mobile Geo-Targeting Capabilities

Global media company Matomy, announced a new partnership between MobFox and Factual, the neutral data company making location data accessible to everyone. By implementing Factual’s Geopulse Audience targeting capabilities, MobFox will provide DSP partners with advanced mobile targeting using location-based data. MobFox, a top international mobile advertising platform, works with over 175 DSPs and 40,000-plus […]