Facebook’s mobile ad network reaches 1 billion consumers every month

Facebook’s mobile ad network reaches 1 billion consumers every month

Facebook’s Audience Network—a mobile ad network that enables the social network to place ads on other publishers’ sites—reaches 1 billion consumers every month, the social network announced in a blog post. The social network added a strong pitch to marketers: “Advertisers who opt into Audience Network can reach 16% more people on average than they […]

Facebook confirms trials of mid-roll ads on Facebook Live

Facebook confirms trials of mid-roll ads on Facebook Live

Facebook has confirmed that it is seeking to monetise live-streams with the addition of mid-roll ads to its growing Facebook Live service. The world’s largest social network confirmed the move in 2016, saying in an email: “We’re running a small test where a group of publishers have the option to insert a short ad break […]

Facebook: Mobile ads must engage instantly

Facebook: Mobile ads must engage instantly

Mobile ads with duration of less than a second can be effective in driving brand awareness, brand consideration, key message recall and purchase intent, according to research by Facebook. Consumers across Asia spend significantly more time on mobile than on TV, but marketers have lagged behind when it comes to investment – just 20% of […]

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

[KGVID]https://lovelymobile.news/wp-content/uploads/2016/12/FORD_SCREENENG.mp4[/KGVID] To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the […]

Facebook Launches Messenger Gaming Experience

Facebook Launches Messenger Gaming Experience

Facebook has launched a HTML5 cross-platform gaming experience on Messenger and the news feed, for both mobile and web. The experience allows Facebook users to discover, share and play games without having to install new apps. Games include classic titles such as Pac-Man, Space Invaders, Galaga and Track & Field 100M. “We are excited to […]

Facebook Announces Creative Hub Expansion

Facebook Announces Creative Hub Expansion

Facebook announced that Creative Hub will be available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples of outstanding mobile creative across Facebook and Instagram. Creative Hub is a tool for ideating, experimenting, sharing and building great creative ideas on mobile that launched in June at Cannes […]

Gruvi launches first European cinema chatbot for ODEON Cinemas

Gruvi launches first European cinema chatbot for ODEON Cinemas

After several months of development, ODEON launched on 28 November a Facebook ChatBot that helps users discover what is playing in cinemas near them and book tickets. The chatbot, accessible through the official ODEON Facebook page, has been developed by Gruvi. Chatbots are an emerging technology that leverage messaging habits to help businesses communicate more efficiently […]

Facebook Switching Off Atlas Ad Server

Facebook Switching Off Atlas Ad Server

Facebook has confirmed that it will be winding down the ad serving portion of Atlas – less than two months after moving the platform from its ad tech division to the ‘marketing sciences’ measurement business. Founded in 2001, Atlas was acquired by Facebook in 2013 from Microsoft – which originally picked up the platform as part […]

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