Facebook opens AR platform and ‘World Effects’ to all developers

Facebook opens AR platform and ‘World Effects’ to all developers

Eight months after debuting the AR Studio tool and Augmented Reality Camera Effects platform at its F8 developer conference, Facebook has opened the platform up to developers around the world as the solution leaves its private beta test. Developers will now be able to create AR experiences that make use of the Facebook Camera tool, […]

Google beats Facebook as top referral source for publishers

Google beats Facebook as top referral source for publishers

Google has surpassed Facebook as the primary source of referral traffic for web publishers in a reversal of fortunes for the tech titans since the beginning of the year. Data provided by digital analytics specialists Parse.ly highlights the diverging fortunes of both tech giants with Facebook’s share of external traffic referral slumping from 40 to […]

Instagram predicts what 2018 will mean for social media marketing

Instagram predicts what 2018 will mean for social media marketing

62 per cent of millennials say they are more likely to become loyal customers if a brand engages with them on social networks and, because of this, Instagram expects social media to be the go-to for brands next year. In anticipation of this, the Facebook-owned app has been trialling Shopping on Instagram over the last year in the […]

The Children’s Society Launch AI-Powered Facebook Bot To Help Fundraising Supporters

The Children’s Society Launch AI-Powered Facebook Bot To Help Fundraising Supporters

Digital agency, Puzzle, have partnered with The Children’s Society to launch a unique AI powered bot. The service will guide supporters who have signed up to do a fundraising event for The Children’s Society and those interested in doing so. It can answer questions, provide or email information and update contact preferences, among other features. Henry Rowling, Director […]

LEGO unveil Messenger chatbot to ease Christmas shopping

LEGO unveil Messenger chatbot to ease Christmas shopping

This holiday, the LEGO Gift Bot, Ralph, is here to make sure every wish clicks into place! We’ve all been there… every year Christmas pops up and surprises us! Next things you know, the gift buying rush begins and we feel drowned in indecision. What gifts to buy? What will your sister’s eldest want this […]

Just Eat Embraces AR to Shower Facebook Users in its Food

Just Eat Embraces AR to Shower Facebook Users in its Food

Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook. The feature allows mobile users to beam food items into the real world via their mobile, a move that will help visualise the broad catalogue of items into the household of the consumer […]

Honda to use Facebook to find owners with defective Takata airbags

Honda to use Facebook to find owners with defective Takata airbags

Honda Motor revealed it will use Facebook’s custom audiences tool to find car owners with defective Takata airbags. The tool, which allows advertisers to reach a specified list of users, will match encrypted email addresses associated with recalled vehicle identification numbers to Facebook users. Japan’s Takata Corp’s air bag inflators have been linked to at […]

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]

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