Vertical video ads are coming to YouTube

Vertical video ads are coming to YouTube

YouTube is embracing vertical video ads to let brands “provide a more seamless mobile experience” for viewers, it revealed at DMEXCO on September 12 where it also revealed plans to sell advertisers video ads based on users’ personalised home feeds. Advertisers can now snap up slots that fill up a users’ screen when they’re viewing […]

Ted Baker launch AI-powered Facebook chatbot to help customers discover more about their new collections

Ted Baker launch AI-powered Facebook chatbot to help customers discover more about their new collections

Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]

Facebook’s Flight Ads Can Now Be Used for Prospecting

Facebook’s Flight Ads Can Now Be Used for Prospecting

Facebook expanded the options airlines have for reaching potential travellers with its flight ads, which were previously referred to as dynamic ads for travel for flight. Airlines already had the capability to use flight ads to target people who had visited their websites or applications to search for particular flights. The social network announced that airlines […]

Evidence needed to prove the value of personalised Facebook advertising

Evidence needed to prove the value of personalised Facebook advertising

Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of higher click through rates, according to experts from the world’s largest centre for research into marketing. The study by researchers at the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science has highlighted the need for researched evidence to support claims about […]

Facebook bans app for data misuse, suspends hundreds more

Facebook bans app for data misuse, suspends hundreds more

Since beginning its investigation into apps connected to its social network, Facebook has banned one and suspended more than 400 of the thousands of apps it has been looking into. This investigation was launched on the back of the Cambridge Analytica scandal and the banned app, called ‘myPersonality’, is one of the apps at the […]

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