Facebook expanded the options airlines have for reaching potential travellers with its flight ads, which were previously referred to as dynamic ads for travel for flight. Airlines already had the capability to use flight ads to target people who had visited their websites or applications to search for particular flights. The social network announced that airlines […]
With more than half of clicks on mobile adverts made accidentally, Facebook Audience Network has announced a new initiative to decrease the number of users unintentionally clicking on an ad. The latest policy update means that clicks on an ad, which are reversed by a user within two seconds will not be counted toward measurement […]
Native ads are dominating Facebook Audience Network, with 83 percent of its ads using the format, and more than 50 percent of applications on the network doing so exclusively. Facebook shared those figures in an email to SocialTimes, adding that the percentage of apps using the native ad format on Facebook Audience Network has increased tenfold […]