Amex cashes in on Coachella with shoppable AR feature

Amex cashes in on Coachella with shoppable AR feature

American Express integrated a shoppable augmented reality (AR) feature in the official smartphone app for Coachella, the annual music and arts festival in California. The payment company’s AR experience lets cardholders buy select merchandise using the Coachella app’s AR camera anywhere on the festival grounds. App users can select the on-screen “shop” button and wave […]