L’Occitane boosts mobile conversions by 159 per cent with AI-powered personalisation

L’Occitane boosts mobile conversions by 159 per cent with AI-powered personalisation

Global beauty and cosmetics brand L’Occitane has adopted AI-powered personalisation on its mobile website, presenting changing products to users based on their behaviour in a social newsfeed-style experience, and resulting in a 159 per cent increase in conversion rates. The AI-powered platform was created by personalisation specialists Qubit, who used its Aura solution to bring the brand’s in-store […]

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a […]

Yahoo updates email offering with rejuvenated mobile web experience

Yahoo updates email offering with rejuvenated mobile web experience

Oath’s Yahoo Mail platform is getting a mobile-focused facelift, with an updated mobile web experience and a new app optimised for entry-level Android Go phones. The improved mobile web version is designed to bring the user experience closer in line with the app, providing more native interactions on a smartphone. Users can interact with their inbox […]

Shazam and Glenlivet Hide a Hologram in a Bottle for Code-Breaking Experience

Shazam and Glenlivet Hide a Hologram in a Bottle for Code-Breaking Experience

New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”. As part of this test, the bottle will […]

Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade shows athletes the effects of dehydration through new immersive VR campaign

Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]

Vodafone teams with Mango for digital fitting rooms

Vodafone teams with Mango for digital fitting rooms

Vodafone has partnered with Mango, global fashion retailer to bring digital fitting rooms to the high street. The digital fitting room has been designed around a new Internet of Things (IoT) digital mirror designed by Mango, developed by Vodafone in collaboration with Jogotech, which will allow the shopper to scan the clothes tags in the […]

Deezer launches first ever AR ‘boombox’ advert to engage millennial music audience

Deezer launches first ever AR ‘boombox’ advert to engage millennial music audience

 Deezer, the world’s most diverse, dynamic and personalised music streaming service, has launched its first ever fully immersive augmented reality (AR) music experience, leveraging a new and specially created Snapchat lens. With AR usage expected to increase to 200 million this year, Snapchat influencer platform, Fanbytes, created a bespoke piece of content based on […]

Nissan dealers welcome Star Wars-themed AR experience to demonstrate advanced technologies

Nissan dealers welcome Star Wars-themed AR experience to demonstrate advanced technologies

Vehicle shopping has never been more space age. Beginning in December, visitors to Nissan dealership showrooms US-wide can play with Nissan’s new augmented reality app to experience advanced vehicle safety technologies through a Star Wars interactive lens. Nissan dealers across the country soon will showcase an augmented reality experience called “See the Unseen,” featuring digital droids, […]

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