Audi turns the car into a virtual reality experience platform at CES 2019

Audi turns the car into a virtual reality experience platform at CES 2019

Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in […]

ImmotionVR giving once in a lifetime opportunity to design your own VR character this Christmas

ImmotionVR giving once in a lifetime opportunity to design your own VR character this Christmas

One of the UK’s largest group of virtual reality experience centres, ImmotionVR, has announced a new competition where one very lucky winner will have a virtual elf creation join the animated cast of Elf Power Inc., the all new VR experience by the creative storytellers at ImmotionVR. Entrants are encouraged to get creative, design their […]

Consumers think chatbots are “annoying and impersonal”, discovered Acquia research

Consumers think chatbots are “annoying and impersonal”, discovered Acquia research

Acquia, the open-source digital experience company, has found that 45 per cent of UK consumers find chatbots “annoying”, and would prefer it if websites removed them completely or found an alternative. In Acquia’s debut global report entitled Closing the CX Gap: Customer Experience Trends Report 2019, centred around the current customer service experience, it was discovered […]

Google and Landmrk join forces with mixed reality campaign for Ariana Grande

Google and Landmrk join forces with mixed reality campaign for Ariana Grande

Google has joined forces with location-based experiences platform Landmrk to unveil Ariana Grande’s new YouTube Original docu-series: Dangerous Women Diaries. As part of the series, fans of Grande will have access to digital content like Grande themed wallpapers and OOH billboards throughout the US. Seth Jackson, chief executive officer of Landmrk, said: “The YouTube Originals […]

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]

Vue Entertainment teams with Urban Airship to deliver the UK’s first movie tickets on Google Pay

Vue Entertainment teams with Urban Airship to deliver the UK’s first movie tickets on Google Pay

Customer engagement company Urban Airship and Vue Entertainment, part of Vue International, one of the world’s largest cinema operators, unveiled the U.K.’s first Google Pay movie tickets. Now Vue movie-goers at over 30 of its paperless sites  — not just its app users — can add film tickets to Google Pay and skip the box office to head […]

Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]

PerceptIn brings mobility to DOOH advertising with the DragonFly Intelligent Advertising Vehicle

PerceptIn brings mobility to DOOH advertising with the DragonFly Intelligent Advertising Vehicle

 PerceptIn, a world-class full-stack visual intelligence company focused on robotics, announced that it will make its DragonFly Intelligent Advertising Vehicle available to select companies in the U.S. in the first quarter of 2019. The DragonFly Intelligent Advertising Vehicle offers early adopter advertisers and Fast-Moving Consumer Goods (FMCG) companies a digital out-of-home (DOOH) advertising experience […]

Travelling from home with KLM’s new VR experience

Travelling from home with KLM’s new VR experience

Starting November 19, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover […]

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