Episode Launches All-New Pitch Perfect Interactive Mobile Story

Episode Launches All-New Pitch Perfect Interactive Mobile Story

Episode, one of the world’s largest mobile storytelling network, launched Pitch Perfect In Deep Treble, an original interactive mobile story based on the beloved movie franchise. Produced in collaboration with Universal Brand Development, Pitch Perfect In Deep Treble welcomes fans to engage in the musical action first hand by becoming a part of the franchise’s […]

Nissan dealers welcome Star Wars-themed AR experience to demonstrate advanced technologies

Nissan dealers welcome Star Wars-themed AR experience to demonstrate advanced technologies

Vehicle shopping has never been more space age. Beginning in December, visitors to Nissan dealership showrooms US-wide can play with Nissan’s new augmented reality app to experience advanced vehicle safety technologies through a Star Wars interactive lens. Nissan dealers across the country soon will showcase an augmented reality experience called “See the Unseen,” featuring digital droids, […]

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]

Theatre lovers can skip the refreshment queue with MyOrder London

Theatre lovers can skip the refreshment queue with MyOrder London

London’s leading arts venues combine to launch the capital’s first centralised refreshment mobile and online ordering service. Revolving around theatres, concert halls and performing arts spaces in central London, MyOrder London, powered by Preoday, helps theatregoers beat interval and pre-performance queues by letting them order and pay for refreshments in advance of their visit. At […]

Lionsgate and Unity want to play a game with Jigsaw ‘virtual room’ ad

Lionsgate and Unity want to play a game with Jigsaw ‘virtual room’ ad

Film studio Lionsgate and Unity Technologies, the leading creation engine for gaming and interactive entertainment, have partnered to create a first-of-its-kind virtual reality ad to support the release of Jigsaw, the latest film in the blockbuster Saw horror franchise. Built using Unity’s engine, the Jigsaw ‘Virtual Room’ interactive ad will surface in VR apps made using Unity, and will enable […]

Amazon starts selling Echo in Asia, starting with India

Amazon starts selling Echo in Asia, starting with India

E-Commerce giant Amazon has begun selling its Alexa-controlled Echo speakers in Asia on October 4, starting with India, with plans to expand sales to Japan in the later part of 2017. The company said it will start selling the new Echo, Echo Plus and Echo Dot by invitation only, before shipping the devices to the […]

AMC and Mountain Dew Announce “The Walking Dead” Partnership Worthy of a Zombie Apocalypse

AMC and Mountain Dew Announce “The Walking Dead” Partnership Worthy of a Zombie Apocalypse

AMC and Mountain Dew announced a comprehensive partnership timed to the upcoming eighth season of “The Walking Dead” including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the […]

Telstra targets mobile customers with Foxtel Now offer

Telstra targets mobile customers with Foxtel Now offer

Telstra is ramping up the pressure on rivals nipping at its heels by offering mobile customers a number of packages to streaming service Foxtel Now free for 12 months. While Telstra is the leader in the $8 billion mobile market, rivals such as Optus and Vodafone have been drastically improving their coverage as well as […]

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