UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador
UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador
Instagram launches new series content tool for IGTV creators
Since being launched in 2018, IGTV, Instagram’s long-form video platform, has accumulated a large creator base with loyal fans that look forward to new videos each day. Instagram is rolling out a new series content tool for those creators, which will allow them to organise their videos into a series, with a consistent title and theme. […]
Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo
On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality. Unveiled on the […]
Comscore and PlaceIQ launch new solution to link TV and digital campaigns to moviegoing behaviours
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behaviour with location data and insights – this solution helps media buyers and sellers better […]
Peak time TV viewing falls as half of UK households now pay for streaming, says Ofcom
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix. The findings, from UK communications watchdog Ofcom, found that for the first time, young people now spend more than an hour on YouTube each day, […]
Voxi homages Love Island with Snapchat augmented reality villa
Voxi, Vodafone’s youth-facing sub-brand, is leaning into the power of Snapchat for its latest marketing campaign. The Voxi brand was launched in 2017 and is a rival of Three, which ran its own Puggerfly activity on Snapchat last year. Now Voxi has launched its first ever Snapchat presence which is trying to capitalise on the Love Island […]
20th Century Fox and ODEON summon X-Men’s Dark Phoenix with innovative Snapchat AR campaign
20th Century Fox, in partnership with ODEON Cinemas Group has worked with Snapchat to reach cinema-goers like never before for the release of their new blockbuster, X-Men: Dark Phoenix. This innovative campaign featuring Snapchat’s Marker Tracking Lens will mean that cinema-goers across Europe will be able to see static X-Men: Dark Phoenix posters and large format standees […]
Amazon Prime unleashes MR apocalypse on the streets of New York ahead of new series: Good Omens
Amazon Prime unleashed a mixed reality (MR) apocalypse on the streets of New York City to promote their hotly anticipated fantasy series Good Omens. Based upon the novel of the same name from Terry Pratchett and Neil Gaiman, Good Omens stars Michael Sheen and David Tennant as an angel and demon who join forces in […]
Spotify and Picturehouse Cinemas join forces in media-first partnership
In a first-of-its-kind partnership with Picturehouse Cinemas, Spotify, one of the world’s most popular streaming service, will be taking over the pre-movie ‘turn off your phone’ moment across all screenings for two months as part of a broader campaign involving OOH, social, radio and digital activations. The partnership, devised by media agency UM and Digital […]
Virgin Media and RAPP UK create immersive red carpet experience for TV fans
Virgin Media gave TV fans a unique glimpse of 2019’s Virgin Media British Academy Television Awards, with a 360 live stream from the red carpet, a robotic photo experience capturing beautiful shots of guests, behind the scenes interviews with award winners and the chance to win tickets to 2020’s BAFTA TV Awards. As part of […]