Mobile budgets widely tipped by marketers to grow despite privacy concerns

Mobile budgets widely tipped by marketers to grow despite privacy concerns

Privacy concerns pose the biggest threat to mobile as a marketing channel, says new research from Warc and the Mobile Marketing Association. In the recent State of the Industry: Mobile Marketing in EMEA report, almost all marketers and advertising professionals (91%) are planning for increased mobile budgets in the next 12 months. Nearly half of those surveyed […]

Myanmar Set to Become the World’s First Mobile-Only Market

Myanmar Set to Become the World’s First Mobile-Only Market

WPP Millward Brown, Myanmar (also known as Burma) and its former capital Yangon have released the BrandZ inaugural Spotlight on Myanmar study. The report uncovers critical business insights into the country, which is rated as the world’s fastest-growing economy, and looks at the evolving psyche behind Myanmar’s 51m consumers. The report concludes that the country […]