OTT video numbers rising as consumers cut the cord, according to eMarketer’s latest forecast

OTT video numbers rising as consumers cut the cord, according to eMarketer’s latest forecast

Almost 765m people worldwide will use a subscription over-the-top (OTT) video service at least once per month in 2018, according to eMarketer’s latest forecast. This total will represent 10.2 per cent of the global population and 32.1 per cent of digital video viewers worldwide. The analyst estimates the global subscription OTT market will grow by 24 per […]

Mobile viewing is on the rise in the UK, according to eMarketer

Mobile viewing is on the rise in the UK, according to eMarketer

Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data. Consumers in the UK are watching more digital video content than ever before with mobile viewing on the rise, according to eMarketer’s latest time spent with video forecast. The forecast, which is included […]

Starbucks is beating Apple, Google, and Samsung in mobile payments, according to eMarketer

Starbucks is beating Apple, Google, and Samsung in mobile payments, according to eMarketer

Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months. That puts […]

More than 80% of digital display ads in the US to be bought programmatically in 2018, according to eMarketer

More than 80% of digital display ads in the US to be bought programmatically in 2018, according to eMarketer

Over $46 billion will go to programmatic advertising in the US in 2018, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year. That means 82.5% of all US digital display ads will be bought via automated channels in 2018. “Significant momentum behind programmatic ad buying now focuses on its rich audience targeting […]

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