Starbucks is beating Apple, Google, and Samsung in mobile payments, according to eMarketer

Starbucks is beating Apple, Google, and Samsung in mobile payments, according to eMarketer

Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months. That puts […]

More than 80% of digital display ads in the US to be bought programmatically in 2018, according to eMarketer

More than 80% of digital display ads in the US to be bought programmatically in 2018, according to eMarketer

Over $46 billion will go to programmatic advertising in the US in 2018, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year. That means 82.5% of all US digital display ads will be bought via automated channels in 2018. “Significant momentum behind programmatic ad buying now focuses on its rich audience targeting […]

UK marketers will spend more than £3bn on social network ads in 2018, according to eMarketer

UK marketers will spend more than £3bn on social network ads in 2018, according to eMarketer

One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]

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