Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]
Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 was 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for […]
Consumer spending data shows that shoppers are no longer waiting for Black Friday and Cyber Monday. The weeks leading up to the big, traditional spending days are seeing increased online traction. Brand Keys, a research consultancy, calls this earlier shopping pattern ‘Black November.’ According to a survey of more than 11,000 US consumers, over 55% […]
Figures are still being collated, but 2018’s Cyber Monday retail event looks on track to bring in a record $7.9bn (£6.2bn) in US online sales, as millions of shoppers look to online retailers for substantial discounts. According to figures from Adobe Analytics, sales were up 19.7 per cent year-on-year, a smaller increase than others seen […]
ADYOULIKE, a leading native advertising technology, reports a surge in the number of online retailers turning to mobile advertising in the run up to Black Friday and Cyber Monday. Analysis of advertisers accessing ADYOULIKE supply revealed a 300% increase in the number of retail brands accessing their premium infeed native advertising supply in the last […]
Amazon is reportedly getting serious about mobile payments to challenge the likes of Apple and Samsung by bringing its digital wallet to brick-and-mortar merchants – before the competition gets a stranglehold on the market. The eCommerce giant is starting by bringing Amazon Pay to gas stations, restaurants, and other merchants that wouldn’t necessarily consider Amazon […]
The number of Brits using their smartphones to make purchases online in the lead-up to Christmas has increased 44 per cent in 2018 compared to last year. This increase is highlighted in the over 50 per cent rise in mobile sales expected during Black Friday weekend. Alongside mobile sales growth, a further six per cent […]
Google is looking to Southeast Asia as one of the most vital interney economies of the future, following the release of its 2018 e-Conomy Southeast Asia report, which has predicted the region’s digital economy will be worth $72bn (£56bn) by the end of the year. The report, produced by Google and Temasek, projects that the […]
Instagram has unveiled three updates to its shopping tools aimed at making it easier than ever for brands to direct users to their products and encourage transactions. The update comes just as many retailers are ramping up their marketing activities ready for the holiday season. Instagram users will now be able to save shoppable posts […]
Just in time for the holiday season, Snapchat’s Discover section in the app will have a new channel: “Shop and Cop.” The channel, which started November 17, includes a native eCommerce experience powered by Shopify, allowing consumers to shop without leaving the app or being directed to a microsite. To kick it off, Gymshark, a […]