Fewer than one in six UK consumers have made a purchase using a buy button on social media with more than a third entirely opposed to the idea of buying items via social platforms. According to an OnBuy.com survey of 1,424 consumers, Brits are most open to purchasing products through Instagram (59 per cent), followed by Facebook […]
Deals site, Wowcher, has announced a roll out of integrated flight pricing and booking technology, allowing customers to select flight times and dates suitable to them within the Wowcher site. The flight integration signals Wowcher’s commitment to providing hassle-free, end-to-end booking experiences. Wowcher customers who had previously purchased a travel deal, including flights, were required to […]
Alibaba is the largest digital ad seller in China with its advertising revenues set to account for more than 32% of the market this year, according to eMarketer. Digital ad spend in China is predicted to grow 22% in 2019 to reach $79.82bn, and will account for 69.5% of paid media advertising this year. Alibaba’s net […]
A new tie-up between digital design agency, Sigma, and two leading eCommerce companies – Storm and InRiver – is aiming to deliver best-in-class eCommerce capability, while fostering a greater degree of responsibility, transparency and inclusivity in online customer experience. The initiative will establish digital and technical foundations for businesses to drive ethical customer experiences in their […]
Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from […]
You’re browsing on eBay and you see a pair of shoes that catches your eye. You like them, but you want to explore your options. Now it’s easy to discover more of what you like with a tap. eBay’s latest feature lets you use words and pictures in a new way to shop, discover and […]
China currently has a population of 1.37 billion people, who spent 91.8% of all time spent online on social media. This significant number is largely due to a social networking app in China, sometimes called ‘the app of everything’ – WeChat. Over the last few years, WeChat has completely transformed how people communicate, find information, […]
The innovation delivers an in-store experience to online customers, averaging an impressive 4.7 out of 5.0 in customer satisfaction Go Instore, a leading provider of immersive omnichannel retail experiences for personalised eCommerce, announced the success HP inc have had in providing human-led digital user experiences for their retail partners’ online customers. Go Instore is providing HP’s […]
Online fashion retailers are facing a dilemma. For the first time, more money is being spent through mobile devices like smartphones and tablets than laptops and desktops – 46% against 44%, according to a study by Nosto. Meanwhile, smartphones were predicted to deliver 68% of all ecommerce traffic this winter, up 19% on last year, […]
AppsFlyer, the global leader in mobile attribution and marketing analytics, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 […]