INNOCEAN to showcase new smart driving sunglasses at Consumer Electronics Show 2018

INNOCEAN to showcase new smart driving sunglasses at Consumer Electronics Show 2018

INNOCEAN Worldwide Seoul will present “Smart Driving Sunglasses” at the world’s largest electronics exhibition, Consumer Electronics Show (CES) 2018. This will be the first time for INNOCEAN to host an independent booth at CES, which also marks the first time an advertising company has developed an ICT product to showcase it to the global market. […]

Mazda Tells Customers ‘Don’t Scroll & Drive’ in New Campaign by BBR Saatchi & Saatchi

Mazda Tells Customers ‘Don’t Scroll & Drive’ in New Campaign by BBR Saatchi & Saatchi

“Distracted driving” is what they call it. It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile […]

Spotify and Waze partner for easy music listening and navigating

Spotify and Waze partner for easy music listening and navigating

Music streaming platform Spotify has integrated with traffic and navigation app Waze, and vice versa, to make it easier to control music and follow routes at the same time. The integration will enable users to navigate to a destination within the Spotify app, or control their playlists from Waze app while following directions. In addition, […]

Goodyear Tyres leverages virtual reality to inform young people of dangerous driving distractions

Goodyear Tyres leverages virtual reality to inform young people of dangerous driving distractions

Goodyear Tyres UK has embraced virtual reality to inform young people of the dangerous distractions that can arise during driving. Using a 360-degree game app (Driving Academy), Goodyear has partnered with the Driving Instructors Association to highlight the dangers of driver distraction on the back of research claiming 42 per cent of 17 to 25-year-olds have used […]