Ad Council creates story-driven mobile chat to combat teenage drinking and driving

Ad Council creates story-driven mobile chat to combat teenage drinking and driving

The Ad Council is releasing its first story-driven chat experience on a mobile platform to help combat underage drinking and driving. Developed in partnership with the conversational marketing platform Snaps, the chat was inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online. The’Ultimate Party Foul‘ chat experience leverages the chat […]

‘Breathalyzer’ Business Card You Lick To Prevent Drunk Driving by Uber

‘Breathalyzer’ Business Card You Lick To Prevent Drunk Driving by Uber

This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive. Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card […]