Drawbridge extends cross-device partnership with The Trade Desk to address TV

Drawbridge extends cross-device partnership with The Trade Desk to address TV

Drawbridge, a leading people-based identity management company, announced that it is enhancing addressability and measurement on TV by deepening its cross-device data integration with The Trade Desk, a global technology platform for buyers of advertising. Brand and agency clients using The Trade Desk Platform can use Drawbridge’s Connected Consumer Graph to extend their first-party mobile […]