Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]

Posterscope builds proprietary ‘always-ready’ programmatic ad-serving platform for Shop Direct

Posterscope builds proprietary ‘always-ready’ programmatic ad-serving platform for Shop Direct

Leading OOH agency and location marketing experts Posterscope will, for the first time, activate a bespoke, ‘always ready’ ad-serving platform for Shop Direct. The platform will be powered by Liveposter and at scale through a partnership with Clear Channel, giving Shop Direct brands Very, Very Exclusive and Littlewoods a consistent brand presence on high streets […]

Posterscope offering programmatic ad-serving on all digital OOH to improve campaign effectiveness

Posterscope offering programmatic ad-serving on all digital OOH to improve campaign effectiveness

Location marketing specialist Posterscope launches Dynamic Scheduling to make the proven benefits of customised creative optimisation accessible to all clients. The agency is the first OOH specialist to offer a programmatic product with proven campaign effectiveness to all clients. Dynamic Scheduling, powered by Liveposter, will create a new industry standard in the delivery and scheduling of […]