Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing

Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing

Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the industry has reached a tipping point in consumers’ cross-channel expectations, according to a new study by Yes Marketing. However, while mobile commerce is becoming the new […]

UNHCR wants you to step up and be counted for refugees around the world in new campaign

UNHCR wants you to step up and be counted for refugees around the world in new campaign

Each day, war and conflict forces thousands of families to flee their homes. To reach safety, these refugees walk more than 1 billion cumulative miles across the globe each year. Matching this insight with the global fitness trend, the latest campaign from Hello Charlie, Great State, and the UN Refugee Agency encourages people to connect […]

HERE and Verve collaborates to amplify mobile display advertising performance

HERE and Verve collaborates to amplify mobile display advertising performance

Verve, the leading mobile platform for location-powered programmatic video and display marketing, and HERE Technologies, a global leader in mapping and location services, announced a partnership that will amplify mobile display advertising performance and open up new digital out-of-home (OOH) and in-vehicle opportunities.  By combining Verve’s solutions harnessing the power of location-context mobile data with […]

Nielsen adds mobile and OTT to ad ratings

Nielsen adds mobile and OTT to ad ratings

Nielsen has expanded its cross-platform campaign measurement service, Total Ad Ratings, across TV and digital audiences. Total Ad Ratings will now cover advertising viewed by mobile audiences, including YouTube, and over-the-top (OTT) viewing. The extension means the tool now measures viewers on TV, smartphones, tablets, desktop, or a combination of platforms, drawing from Nielsen’s National […]

MoPub announces traffic quality partnerships with Pixalate and DoubleVerify

MoPub announces traffic quality partnerships with Pixalate and DoubleVerify

MoPub announced that they are partnering with two of the industry’s leading MRC-accredited vendors in mobile IVT-management, Pixalate and DoubleVerify. “Partnerships are crucial to the effort. We believe that MRC-accredited vendors like Pixalate and DoubleVerify offer the expertise, technology, data integrity and service needed to help us keep a clean exchange for the trillions of ad requests […]

Virgin Wines provides bespoke customer service with Natterbox telephony platform

Virgin Wines provides bespoke customer service with Natterbox telephony platform

Natterbox, a leading provider of global voice cloud services, announced that it is working with Virgin Wines, an online wine retailer and part of the Virgin family, to expand its personalised customer service offering and create a seamless journey for its clients. The online retailer, offering boutique and exclusive wines that its customers cannot find […]

MediaMath and Place Exchange Deliver Industry’s First OOH Programmatic Omnichannel Campaigns

MediaMath and Place Exchange Deliver Industry’s First OOH Programmatic Omnichannel Campaigns

MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same […]

CooTek Introduces a Daily Step Competition Program into its Step Tracker App

CooTek Introduces a Daily Step Competition Program into its Step Tracker App

CooTek, the developer of the popular pedometer app, Step Tracker, has introduced a new Daily 5,000 Steps Competition program into the app. With the integration of Daily 5,000 Steps Competition, Step Tracker is now an all-in-one platform where users can receive fitness-related content, interact with friends, and achieve personal fitness goals. The Daily 5,000 Steps […]

Gimbal Purchases Managed Media Business From UberMedia

Gimbal Purchases Managed Media Business From UberMedia

Gimbal announced that it has purchased the managed media business unit of UberMedia, a Pasadena-based mobile analytics company. The acquisition will further expand Gimbal’s footprint through access to new markets where the company did not previously have a presence. In addition to geographical expansion, the book of business represents an entirely new set of accounts for Gimbal […]