Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix’s new 30-second mobile previews look like Snapchat and Instagram Stories

Netflix is taking a page from social networks with a new feature that will let users watch TV and movie previews in vertical-video orientation on their mobile phones. The 30-second mobile previews are presented in a slideshow format with circular thumbnails, very much like the presentation of Snapchat and Instagram Stories. As with the popular […]

Vacherin partners with Kafoodle to launch first bespoke mobile app

Vacherin partners with Kafoodle to launch first bespoke mobile app

Vacherin, a specialist London contract caterer, has launched an app, in conjunction with end-to-end food management software specialist, Kafoodle. The app has been designed to reflect Vacherin’s clients branding, making it bespoke to their foodservice sites, and also hosts a unique set of personalised features. Customers will benefit from being able to look at menus […]

71% of voice searchers don’t make purchases, according to NetElixir

71% of voice searchers don’t make purchases, according to NetElixir

Though adoption is growing at a rapid pace, voice-enabled technology is still nascent and not used often for buying, with the majority of purchases going toward media, entertainment and household products, according to a study by retail search marketing firm NetElixir. Of the 1,000 U.S. adults surveyed, a majority use voice assistants to search for […]

IBM partners with AdLedger and Salon Media on blockchain advertising project

IBM partners with AdLedger and Salon Media on blockchain advertising project

AdLedger, the non-profit research and development consortium, is joining forces with IBM and online news outlet Salon Media for a proof of concept blockchain project. The project leverages a shared ledger to deliver on blockchain’s promise to bring transparency to advertising. The ledger acts as a trailing audit, ensuring optimal yield management and ROI for […]

Amazon’s app goes abroad with new international shopping feature

Amazon’s app goes abroad with new international shopping feature

Amazon has launched the ‘International Shopping’ experience within the Amazon Shopping App, making it possible for international customers to browse and shop over 45 million eligible items that can be shipped to their country from the United States. This experience is available on mobile browser and mobile app within the Amazon Shopping App for both iOS […]