Nielsen Digital Ad Report Examines Mobile Advertising Growth

Nielsen Digital Ad Report Examines Mobile Advertising Growth

The latest Nielsen Digital Ad report looks at mobile ad performance, its connection to female users and trends to watch as the market continues to grow. The latest data examines the challenges in reaching the right consumers and exploring how successful mobile ads in the U.S. are reaching their intended audience, as well as trends […]

Mobile Ad Targeting Is Improving, According to Nielsen

Mobile Ad Targeting Is Improving, According to Nielsen

In the past 10 years, the volume of media consumed on mobile devices has grown rapidly, but marketers’ uptake of mobile advertising has been relatively slow by comparison. That’s partly because of limitations around the ability to accurately target consumers on mobile devices, marketers say. According to research by Nielsen, those targeting challenges could be […]

Goodway Group: Programmatic display ad prices tipped to surge 20% by 2018

Goodway Group: Programmatic display ad prices tipped to surge 20% by 2018

The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by as much as 20% across North America by 2018 due to publishers taking advantage of improved yield optimization technologies, according to a study. Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models […]

Facebook Switching Off Atlas Ad Server

Facebook Switching Off Atlas Ad Server

Facebook has confirmed that it will be winding down the ad serving portion of Atlas – less than two months after moving the platform from its ad tech division to the ‘marketing sciences’ measurement business. Founded in 2001, Atlas was acquired by Facebook in 2013 from Microsoft – which originally picked up the platform as part […]

Isobar Launches Data Insight Area; Brazilian Users Spend Half of their Mobile Allowance with Ads

Isobar Launches Data Insight Area; Brazilian Users Spend Half of their Mobile Allowance with Ads

Isobar, the Dentsu Aegis Network’s agency in Brazil, announced a new area called Data Insights. The main goal is to work on data analytics and interpretation in different platforms, supporting the agency’s efforts in advertising campaigns. Danilo Futema, who has experience in business analytics working for the agency Cubocc, is the leader of the area. […]

Verifone Media Measures Advertising Impact at the Pump with Skyhook’s New Foot-Traffic Attribution Solution

Verifone Media Measures Advertising Impact at the Pump with Skyhook’s New Foot-Traffic Attribution Solution

Skyhook, one of the world’s leading location services company, announced that it has been selected by the media division of Verifone, a world leader in payment and commerce solutions, to measure the impact of at-the-pump advertising campaigns. Using Skyhook’s new foot-traffic attribution solution, Verifone Media can measure the effectiveness of their customers’ advertising using real-world […]

Cheetah Mobile bets big on its ad platfrom to woo advertisers

Cheetah Mobile bets big on its ad platfrom to woo advertisers

Cheetah Mobile, the leading developer of mission-critical mobile utility applications, introduced Orion 3.0 to Indian mobile advertisers on the inaugural day of Global Mobile Internet Conference (GMIC) being held here in the city. The introduction of the latest version of the successful Ad Platform was done as a part of the Cheetah Mobile Connect Seminar […]

AOL Said to Cut 500 Workers to Narrow Focus on Mobile, Video

AOL Said to Cut 500 Workers to Narrow Focus on Mobile, Video

AOL, which was acquired by Verizon Communications in 2015 for $4.4 billion, is firing as many as 500 employees as part of a restructuring plan to focus on mobile, video and data, according to a person familiar with the matter. The layoffs are occurring in all of AOL’s business units, said the person, who asked not […]