Google completes $1.1 billion deal for HTC’s design talent

Google completes $1.1 billion deal for HTC’s design talent

Google has announced the completion of its $1.1 billion deal to buy a large slice of HTC’s hardware business. The acquisition was announced back in September 2017 but now it has passed the requisite approvals and is finalized. Beyond the transfer of over 2,000 engineers from HTC — that’s around one-fifth of HTC’s engineering team […]

Verve expands its Premium Mobile Programmatic solution for UK and International location marketers

Verve expands its Premium Mobile Programmatic solution for UK and International location marketers

Verve, the leading location-based mobile platform, has set its sights on capturing a significant slice of the UK’s £2.6bn mobile programmatic advertising market, with the expansion of its Premium Programmatic Mobile solution through Rubicon Project’s leading Orders platform, completing its international end-to-end product suite. Verve’s programmatic solution is now available to UK and international advertisers, […]

Facebook will prioritise local stories in your News Feed

Facebook will prioritise local stories in your News Feed

You may start seeing more posts from local publishers popping up in your News Feed. Facebook has announced that it will begin prioritising local news, bumping it up higher in your feed if you follow a local publisher’s Page or if a friend shares a locally-published story. “We are prioritising local news as a part […]

Alibaba pays tribute to underdogs in major Olympics campaign

Alibaba pays tribute to underdogs in major Olympics campaign

In its first global branding campaign, Alibaba is making a big play for higher international visibility by focusing on “the greatness of small”. Launched for the upcoming PyeongChang 2018 games, the campaign features a cast of multinational athletes who have made, or may make, outsized impacts. The three-part series by BBDO China, which debuted Monday, […]

Preoday launches Hotline to integrate phone calls into digital ordering

Preoday launches Hotline to integrate phone calls into digital ordering

Preoday, the global provider of branded digital ordering services, has launched its new Hotline functionality to enhance its mobile and online ordering platform. Hotline is an additional feature of the digital ordering platform. It enables restaurants and cafes to take orders over the phone and enter them into the same system as those taken through […]

WARC: 24% of brands and agencies surveyed expect voice interfaces to be important to their business

WARC: 24% of brands and agencies surveyed expect voice interfaces to be important to their business

Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. Voice is swiftly […]

Malaysia’s capital to adopt Alibaba’s smart city solution

Malaysia’s capital to adopt Alibaba’s smart city solution

Malaysia will be the first country outside China to adopt Alibaba Cloud’s City Brain solution, according to the e-commerce giant. Alibaba Group’s cloud computing arm has teamed up with Malaysian government agencies, Malaysia Digital Economy Corporation (MDEC) and Dewan Bandaraya Kuala Lumpur (DBKL), to introduce its cloud solution to improve the traffic in the country’s capital city […]

Google invests in Indonesia’s ride-hailing leader Go-Jek

Google invests in Indonesia’s ride-hailing leader Go-Jek

Google has confirmed its investment in Go-Jek, the hail-railing service that rivals Uber and Grab in Indonesia. TechCrunch reported the investment earlier this month, which was made alongside China’s Meituan-Dianping and Singaporean sovereign fund Temasek. The trio were part of a final tranche of a $1.2 billion round that Go-Jek began negotiating on last April, […]