LiveRamp Launches People-Based Search for Omnichannel Marketers

LiveRamp Launches People-Based Search for Omnichannel Marketers

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the addition of targeting for people-based search to its platform.The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. Consumer intent is inherently expressed in […]

The Washington Post begins audio articles with Amazon’s speech tech

The Washington Post begins audio articles with Amazon’s speech tech

The Washington Post, Washington D.C.’s oldest existing and most widely circulated newspaper publication, is using Amazon’s AI technology to experiment with audio articles. Through the use of Amazon Polly, which enables developers to add natural-sounding speech capabilities to applications, mobile users will be able to listen to audio versions of four articles per day across […]

Wunderman Takes Steps to Equality with ShanghaiPRIDE 2017

Wunderman Takes Steps to Equality with ShanghaiPRIDE 2017

In recognition of Shanghai’s diversity as a truly international city, Wunderman Shanghai continues its third year as the communications sponsor for ShanghaiPRIDE 2017, the first, largest, and longest-running LGBT event in China. Started in 2009, the ninth annual festival aims to create awareness and promote acceptance of the lesbian, gay, bisexual, and transgendered community through various sports, […]

Verto Analytics Launches Audience Profiles Product

Verto Analytics Launches Audience Profiles Product

Verto Analytics, a consumer-centric measurement company, announced a new media measurement product targeted for US and Europe-based publishers. Audience Profiles is the first single-source audience measurement solution to offer behavioural, demographic, device usage and competitive insights in one package. Now, publishers can create unique, descriptive and comprehensive audience profiles that power storytelling and monetise users […]

AdColony launches Aurora HD Mobile Video, partners with Disney in APAC

AdColony launches Aurora HD Mobile Video, partners with Disney in APAC

Independent mobile advertising platform, AdColony, announced the launch of Aurora HD Video, a suite of interactive mobile video creative products that fundamentally changes the way consumers can physically engage with video content. Aurora HD Video allows advertisers to immerse consumers into video content, delivering branding and engagement goals with TV-like reach. Powered by AdColony’s Instant-Play […]

Huggies launches mobile sweepstakes with Meijer supermarket chain

Huggies launches mobile sweepstakes with Meijer supermarket chain

Kimberly-Clark, the company behind Kleenex tissues and GoodNites disposable underwear, has launched a text-based mobile campaign to promote its Huggies nappy/diaper brand in Meijer stores. The campaign, powered by digital marketing solutions provider HelloWorld, offers consumers a chance to win instant prizes – which includes a trip to Orlando, Florida – through the ‘Magical Vacation […]

Indonesian telco 3’s digital strategy gets a leg up from Postr

Indonesian telco 3’s digital strategy gets a leg up from Postr

Indonesian telcos are undergoing a digital renaissance it seems, with Hutchison 3 Indonesia joining Telkomsel in moving further with their digital strategy. For H3I this resulted in getting Postr, an adtech company that utilises a smartphone’s lock screen as an advertising display. Users who have ads on their lock screen will then be able to […]

Acxiom Looks to Enhance People-Based Targeting for Marketers on LinkedIn

Acxiom Looks to Enhance People-Based Targeting for Marketers on LinkedIn

Acxiom, the data foundation for the world’s best marketers, announced a product integration that will enhance people-based targeting on LinkedIn using a privacy-compliant match between Acxiom and LinkedIn audiences. Marketers will now have access to improved audience targeting and Acxiom’s LiveRamp Connect, creating unique opportunities to run secure, anonymized people-based marketing campaigns on LinkedIn. “With […]