Instagram has further commercialised its service with the launch of all new shopping-enabled adverts designed to lure more brands into setting up shop on the photo and video-sharing site. The Facebook-owned platform has already begun mashing together videos and product catalogues to enable members to purchase depicted products without the need to leave the Instagram […]
Ensemble Worldwide has created a touching brand film for Samsung as part of Samsung’s ‘Do What You Can’t’ campaign. The short feature entitled “Julian and His Magical Skates” is a special tribute to the rising star Julian Yee – Malaysia’s first national figure skater and first Winter Olympian, in view of his participation in […]
For a while, it seemed like the Chinese smartphone market was an infinite growth machine. Companies would have rough patches, but the overall field would always be on the up and up. Well, those days are over. IDC estimates that Chinese smartphone shipments declined 4.9 percent in 2017 — the first drop since 2009. The […]
The BBC is partnering with leading museums to bring a range of historical artefacts to audiences and Licence Fee payers via a new augmented reality app. Developed by BBC Research & Development and Nexus Studios, the app supports the broadcaster’s new landmark arts and culture series, Civilisations, in which it’s teamed up with more than […]
McCann Worldgroup announced its continued partnership with Mobile World Congress for the 7th consecutive year. One of the longest-standing partners of the event, McCann Worldgroup is the only major advertising communications agency network to partner with Mobile World Congress since its inception in 1996. Under the theme “Mobile: The Next Element”, Mobile World Congress 2018 […]
Moët & Chandon, the champagne brand owned by LVMH, returns to Snapchat for a mobile campaign scheduled to run from Valentine’s Day through Mother’s Day, according to AdExchanger. The “Love Unconventional” effort seeks to engage users with a mobile game that was first introduced for a holiday promotion leading up to New Year’s Eve. The […]
Sales of tablet devices once again dropped in 2017, according to new data. Figures from analyst firm IDC show that overall tablet shipments fell by 6.5 percent to 163.5 million units last year. That’s down from 174.9 million in 2016, when the annual decrease was in double digits. Despite demand falling overall, Apple managed to […]
Intel’s own take on smart glasses has been unveiled. It’s called Vaunt, and where Google Glass failed to blend into the designer crowd of eyewear, Intel’s attempt mostly nails that endeavor. Vaunt looks just like regular frames and a big part of that accomplishment stems from the fact that Intel’s glasses aren’t like Google’s discontinued […]
Grab and the International Federation of Red Cross and Red Crescent Societies (IFRC) today announced a partnership to raise additional funds for supporting vulnerable communities, including those affected by disasters. The collaboration between the world’s largest humanitarian network and Southeast Asia’s leading on-demand transportation and mobile payments platform will enable Grab users to convert their […]
A group of eight Chinese travellers have concluded a cashless journey to Finland, with all transactions, from booking flights, making local retail purchases in Helsinki and dining out throughout their trip, made with their Alipay accounts. This has made Finland the first country outside China where Alipay users can make all payments with their smartphones […]