Twitter’s new rules prohibit bulk tweeting to fight spam

Twitter’s new rules prohibit bulk tweeting to fight spam

Twitter’s spam bot issue isn’t new, but it came to a head when it was revealed that thousands of Russian troll accounts used the platform to influence the 2016 Presidential elections. Now, the company has announced a set of changes and new developer guidelines meant to fight off automated actions and to make it harder […]

Mobile shopping apps are driving retail sales, according to Criteo’s latest global commerce study

Mobile shopping apps are driving retail sales, according to Criteo’s latest global commerce study

Commerce marketing technology company Criteo has released findings from its Global Commerce Review for Q4 of 2017. It analyses shoppers’ activities, behaviours and preferences across all devices and browsing environments. The report, which highlights a growing reliance on apps among shoppers, reinforces the “mobile-first” mindset, and will help inform omnichannel commerce marketing strategies worldwide. Criteo […]

Level’s activity-tracking smart glasses to launch in March 2018

Level’s activity-tracking smart glasses to launch in March 2018

 VSP Global announced the launch of Level smart glasses, featuring activity-tracking technology seamlessly embedded inside the temple of an optical frame. The technology tracks activity via an accompanying smartphone app, and as users reach daily step goals they earn points redeemable for a donation of vision care services to individuals in need. “We’re thrilled to […]

O2 renews #FollowTheRabbit digital campaign created by VCCP

O2 renews #FollowTheRabbit digital campaign created by VCCP

 O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]

Google India boosts native language Tamil with content monetisation

Google India boosts native language Tamil with content monetisation

Google India is intensifying its regional approach in India by now adding Tamil language support for Google AdWords and Google AdSense to reach out to the Tamil audience. Google earlier added Hindi and Bengali to the same. Advertisers will now be able to develop campaigns to target their audience through Tamil-language search and display ads. […]

Uber officially launches ‘Uber Express Pool’ in select cities

Uber officially launches ‘Uber Express Pool’ in select cities

After being piloted in Boston and San Francisco, Uber is officially launching Express Pool in those two cities along with Los Angeles, DC, Miami, San Diego, Philadelphia and Denver. The ride-hailing company plans on launching the service in more cities soon. Express Pool, like Uber Pool matches a driver with riders along a similar route […]

Deezer and Singtel ink deal to provide data-free music streaming in Singapore

Deezer and Singtel ink deal to provide data-free music streaming in Singapore

Music streaming platform Deezer has expanded its service in Singapore through a partnership with Singtel Music, the Singaporean telecom company’s music offering, to provide subscribers with unlimited music without data charges. Singtel post-paid customers will gain data-free access to Deezer’s 53m songs and over 40,000 pieces of audio content, along with its ‘Flow’ feature. “Singtel […]